by Steve Yeck | Nov 6, 2013 | Digital Marketing Blog, Email Marketing News, Mobile Marketing
Despite the fact that marketers are now using – and, in some cases, heavily replying upon – social media platforms like Twitter to target and connect with consumers, the latest industry research and leading expert opinions suggest that email marketing...
by Steve Yeck | Oct 24, 2013 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips
It’s the end of the week. You’re ready to disconnect from the always-connected work world you inhabit Monday through Friday. And the last thing you want to do is open more emails, right? Maybe not. According to new information about global daily email...
by Steve Yeck | Oct 18, 2013 | Casino Marketing, Digital Marketing Blog, Email Marketing News, Messaging Laws & Compliance, Mobile Marketing, Mobile Technology, resources, Smartphones, SMS
The casino industry has been dealt a winning hand. mobileStorm Inc., a leading Communication Service Provider, has announced a new strategic partnership with Las Vegas marketing agency SK+G. For more than a decade, SK+G has provided strategic branding to leading...
by Steve Yeck | Jun 1, 2009 | Advanced Digital Marketing, Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Multi-Channel Marketing, Video Marketing
Last week, I explained that videos and email marketing messages go together like chocolate and peanut butter. Click-through rates for marketing emails increase two or three times with the inclusion of video! This is in part because increasingly larger numbers of...
by Steve Yeck | May 28, 2009 | Advanced Digital Marketing, Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Multi-Channel Marketing, Video Marketing
mobileStorm’s six messaging types for marketers are all conducive to our stance that multi-channel campaigns are best. We’ve also long suggested that marketers be multi-channel within a single message–for example, by including video in an email...
by Steve Yeck | Apr 14, 2009 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Last month, Bredin Business Information put out a study about the marketing goals of small to medium-sized businesses (SMBs). What’s particularly striking about the report, though, is how digital messaging can help these companies reach their goals. Here’s...
