by Mobile Marketer | Feb 7, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing News
One of the biggest beneficiaries of Big Data is one that very few saw coming – email. Today, the information recorded about shopping habits and online consumer preferences is being used to shape branded email messages that have a much more potent impact on...
by Mobile Marketer | Jan 29, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing News, Mobile Marketing
If there were any doubts before, the time to dispatch them is now. Consumers the world over are using their mobile devices to check and respond to email in numbers previously unimaginable. Today, nearly two-thirds (65%) of marketing emails are opened on mobile...
by Mobile Marketer | Jan 28, 2014 | Casino Marketing, Digital Marketing Blog, Email Deliverability, Email Marketing News, Email Marketing Tips
Although email marketing is one of the oldest digital resources in a marketer’s arsenal, it is still outperforming every other kind of digital marketing, including social media, native advertisements, and even banner ads. Though most of the hype these days is directed...
by Mobile Marketer | Jan 7, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
While social media and text message marketing are undeniably effective for reaching mass audiences and niche groups alike, email marketing is still king of the marketing world when it comes to return on investment and the highest number of conversions. And because...
by Mobile Marketer | Nov 19, 2013 | Digital Marketing Blog, Email Deliverability, Email Marketing News, Email Marketing Tips, Mobile Marketing
It’s a brave new world for email marketing. If your messages aren’t tailored for mobile devices, their impact will be muted. With a record number of consumers checking their emails daily on mobile devices, marketers must now ensure that their emails reach the masses...
by Mobile Marketer | Nov 18, 2013 | Digital Marketing Blog, Email Deliverability, Email Marketing News, Email Marketing Tips, Mobile Technology, Smartphones
Following a thorough analysis of billions of marketing emails, a recent study found that more than half of all conversions (56%) produced by these emails took place on a tablet. Desktop has long been considered the favorite of email marketing, but as more consumers...
