Social Media Pushes Digital Video to Record Growth and $7.7 Billion in Ad Revenue

by Mobile Marketer | Jan 16, 2015 | Digital Marketing Blog, Social Media

“Back in the day,” as the young folk say, YouTube was the place to go for video. Not just a place, not just one place — it was THE place. But a new day is dawning and whether YouTube will hold onto to its video laurel wreath in the future is very...

8 Out of 10 Online Adults Now Have a Smartphone

by Mobile Marketer | Jan 13, 2015 | Digital Marketing Blog, Smartphones

Freshly published data from the new GWI Device Report shows that smartphone ownership is exceedingly elevated among adults who routinely go online. According to analyst Jason Mander, PCs and laptops remain in “pole position,” as 91% of internet users...

Latin America Mobile Penetration at Record High

by Mobile Marketer | Jan 12, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones

For mobile marketers, there have never been more bulls-eyes across Latin America than there are today. According to the latest industry data, the base of mobile phone users in Latin America has soared to approximately 400 million as of the end of 2014. Not...

To Buy or to Build Mobile Health Apps – That is the Question

by Mobile Marketer | Jan 8, 2015 | Digital Marketing Blog, Healthcare, Mobile Technology

For some time, healthcare hospitals and providers have believed that instead of re-inventing a wheel, the “buy it” versus “build it” strategy with mobile apps worked best. But interestingly, the need for good mobile apps that satisfy the...

Content Marketing: The Trends to Watch in 2015

by Mobile Marketer | Jan 7, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing

Content marketing is more than words. That’s the rote definition, but not the right one. At its best, content marketing is the way Internet-savvy companies cajole, inform, persuade, educate, empathize, and call to action. It goes without saying that content marketing...

Mobile Native ‘No Longer a Buzzword’ As Advertising Industry Looks to Further Growth in 2015

by Mobile Marketer | Jan 6, 2015 | Digital Marketing Blog, Mobile Technology, Multi-Channel Marketing

The year that people “got mobile” was 2013 — and what a change 2014 brought, as marketers got wise to the amazing opportunities of mobile advertising. Not everything worked — but much worked well, indeed. According to a story on the past year...