by Eydie Cubarrubia | Oct 7, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips, Multi-Channel Marketing, SEO, SEM, Online Marketing
When I added a burgeoning rock band to my MySpace friends list recently, I got a pleasant surprise: A personal “thank you” that was a bit more than the usual “thanks for the add” that litters MySpaces. Though I already liked the group, this...
by Eydie Cubarrubia | Sep 11, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips, Messaging Laws & Compliance
When you’re an elementary school kid, Thursday is “Opposite Day.” In that same youthful spirit: Instead of offering tips for effective messaging that adheres to best practices and pleases–rather than angers–consumers, we’re going to...
by Eydie Cubarrubia | Aug 18, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips, General
The other day I received yet another political email message sent to my personal account. I’ve grumbled about such messages before, and was about to get irritated again over getting an email regarding a city where I no longer even live. Irrelevant emails are the...
by mobilestorm | Jul 30, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Newsletter Marketing
In direct mail marketing, a “Johnson Box” is commonly found at the top of the letter. Its purpose is to draw the reader’s attention to the key message first, and then hopefully engage the reader for the rest of the letter. This view is also sometimes...
by mobilestorm | Jul 24, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
Recently the folks at Gmail announced via their blog that they have been working closely with PayPal and eBay in an attempt to reduce the number of phishing attacks and the associated collateral damage. By using industry email authentication technologies such as...
by mobilestorm | Jul 18, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, General
On July 11 the iPhone 3G went on sale at a slashed price of $199. In three days Apple hit the one million mark for iPhone units sold – and did it 25 times faster than its previous phone launch. Over the weekend I received a number of text messages sent from...
