by Mobile Marketer | Feb 5, 2014 | Digital Marketing Best Practices, Digital Marketing Blog
According to the preliminary findings of a new industry report, most digital ads just aren’t cutting it. And, as a result, they are being overlooked by the vast majority of connected Americans. The latest survey from Goo Technologies shows that more than 80% of...
by Justin Montgomery | Nov 3, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Mobile Marketing
Mobile coupons can be a powerful tool in your digital marketing arsenal, but with a certain sense of ambiguity surrounding the concept for most people, it’s easy to overlook the most basic set of unofficial rules or “best practices” that should...
by Jared Reitzin | Oct 30, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Mobile Marketing, resources
Being in mobile for a decade, I have heard it all, especially from those who think mobile marketing is stupid. There is a common theme among companies that believe mobile marketing is intrusive. I speak with prospects all the time that have either tried mobile and...
by Jared Reitzin | Oct 14, 2009 | Case Studies, Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips
Read the full article here: http://www.marketingprofs.com/short-articles/1425/get-out-that-rake “Dog Whisperer” Cesar Millan had a problem. With an abysmal delivery rate of 81.29 percent, his email campaigns weren’t getting through to many of the...
by Eydie Cubarrubia | Jun 1, 2009 | Advanced Digital Marketing, Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Multi-Channel Marketing, Video Marketing
Last week, I explained that videos and email marketing messages go together like chocolate and peanut butter. Click-through rates for marketing emails increase two or three times with the inclusion of video! This is in part because increasingly larger numbers of...
by Eydie Cubarrubia | May 28, 2009 | Advanced Digital Marketing, Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Multi-Channel Marketing, Video Marketing
mobileStorm’s six messaging types for marketers are all conducive to our stance that multi-channel campaigns are best. We’ve also long suggested that marketers be multi-channel within a single message–for example, by including video in an email...
