by mobilestorm | Aug 1, 2008 | Digital Marketing Blog, General, Mobile Marketing
The Italian agriculture ministry and Consumer Associations have one up on a lot of U.S. businesses: They understand the power of SMS. And they are leveraging it. According to the BBC, in response to growing civil unrest due to rocketing food prices and rogue...
by mobilestorm | Jul 31, 2008 | Press
7/29/2008 FOR IMMEDIATE RELEASE Media Contact: Jessica Gildar July 29, 2008 MGM MIRAGE Public Relations (702) 650-7535 jgildar@mgmmirage.com MGM GRAND ENHANCES GUEST EXPERIENCE WITH DIRECT MESSAGING Mobile Concierge Service Now Available LAS VEGAS – MGM Grand...
by mobilestorm | Jul 30, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Newsletter Marketing
In direct mail marketing, a “Johnson Box” is commonly found at the top of the letter. Its purpose is to draw the reader’s attention to the key message first, and then hopefully engage the reader for the rest of the letter. This view is also sometimes...
by mobilestorm | Jul 25, 2008 | Digital Marketing Blog, General, Multi-Channel Marketing
I can still remember a time when cell phones weren’t prevalent, when email didn’t exist, and – unlike my experience yesterday – plane rides meant looking out the window, reading books, and maybe catching a flick on the main movie screen in...
by mobilestorm | Jul 24, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
Recently the folks at Gmail announced via their blog that they have been working closely with PayPal and eBay in an attempt to reduce the number of phishing attacks and the associated collateral damage. By using industry email authentication technologies such as...
