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Website Usability: Navigation

by Mobile Marketer | Nov 18, 2008 | Digital Marketing Blog, SEO, SEM, Online Marketing, Website Usability

Simplicity is key when it comes to navigation. The more simple it is, the better. Your main task is to make sure visitors aren\’t lost on your site. Navigation should be available on each page of your site. The visitor should be aware of where, exactly, he/she...

Mobile Coupon Webinar: So Nice We’re Doing It Twice

by Eydie Cubarrubia | Nov 17, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology

Wouldn’t you  know it: The same day of mobileStorm’s free  webinar on mobile coupons  last week, I saw a Harris Interactive study that emphasized the importance of coupons this holiday season. The study  found that 89 percent  of online adults think...

Web Usability: Layout

by Mobile Marketer | Nov 13, 2008 | Digital Marketing Blog, SEO, SEM, Online Marketing, Website Usability

While the homepage is your website\’s face, the layout is how it looks. You want your face looking good, right? Let\’s see how we can make this happen. We have already talked about design and content, and will discuss their sub-elements in upcoming posts....

New Administration Already Affecting SMS Change

by Eydie Cubarrubia | Nov 11, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Mobile Technology

I’d been expecting it Ever since I first told wrote about the presidential candidates’ digital promotions campaigns–including the now President-elect Barack Obama’s savvy use of texting–I’ve anticipated increased adoption of digital...

Last Chance For Free SMS Coupon Webinar!

by Eydie Cubarrubia | Nov 10, 2008 | Digital Marketing Blog, General

Today’s your last chance to sign up for “Making Money With Mobile Coupons,” a free webinar happening tomorrow at 11 a.m. Pacific Time. mobileStorm CEO and founder Jared Reitzin will explain why mobile coupons are integral for today\’s marketing...

practical ecommerce: mobileStorm CEO On Text-Marketing To Cell Phone Users

by mobilestorm | Nov 6, 2008 | News

Ninety per cent of cell phone users in the U.S. can receive text messages. Marketing to these cell phone users via text messages could be an opportunity for ecommerce merchants. mobileStorm is a text-message-marketing company and its CEO, Jared Reitzen, visited with...

FCC’s Wi-Fi Ruling: Great For Email Marketing On Laptops and Mobiles

by Eydie Cubarrubia | Nov 6, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Deliverability, Email Marketing News

While the world watched U.S. citizens’ votes with a careful eye on Tuesday, the Federal Communications Commission voted unanimously on something pretty important too: It decided to allow the unlicensed use of the white space television spectrum. This means that...

Blog Readership Skyrockets, Influences Consumer Purchases

by mobilestorm | Nov 5, 2008 | Digital Marketing Blog, General, Multi-Channel Marketing, SEO, SEM, Online Marketing

Following one of the biggest days in democracy, it seems like a good day to talk about another manifestation of democracy, via the Internet:  Blogs. The ability to blog is arguably one of the coolest, most valuable features the Internet has brought. Blogging itself...
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