by Steve Yeck | Sep 25, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
We’ve blogged several times about Android, Google’s open platform for mobile devices (read here and here and here). Android’s significance: Because it’s open, it will foster the creation of more applications–the best of which will rise to...
by Steve Yeck | Sep 24, 2008 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing
Most sites have a “links page”; you have probably seen it many times. It links to other resources on the Internet considered useful or relevant, or with which the site exchanged links. However, most of the links pages out there are done wrong. Completely...
by Steve Yeck | Sep 23, 2008 | Digital Marketing Blog, General, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, SEO, SEM, Online Marketing
As of today, there’s less than a week left in September–which has been declared “National Coupon Month” by the Promotion Marketing Association’s Coupon Council. Add to that the Wall Street rollercoaster ride, and there’s no better...
by Steve Yeck | Sep 22, 2008 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Multi-Channel Marketing
For those of you who tuned in for the NFL games this weekend, you may have noticed the “I’m a PC” commercials from Microsoft. I could state the obvious here regarding the attempted brand play, but come on–Microsoft is one of the top three...
by Steve Yeck | Sep 18, 2008 | Advanced Digital Marketing, Digital Marketing Blog, General, SEO, SEM, Online Marketing
I am talking about something huge that will happen pretty soon, I assume in the next year or two: SEO becoming obsolete. Google has already talking about it for quite some time; it\’s become reality in both their Labs and in actual SERP (search engine results...
by Steve Yeck | Sep 17, 2008 | Digital Marketing Blog, General, Mobile Marketing, Mobile Technology, Multi-Channel Marketing
No man is an island, especially when he attends an event where planners have implemented “text-to-screen” technology. You’ve probably seen this before–perhaps in a bar, or at a sporting event. On a big video screen, there might be a quiz or...
by Steve Yeck | Sep 16, 2008 | Digital Marketing Blog, General, Mobile Marketing, Multi-Channel Marketing
A popular cable show and a maverick airline: Hot brands launched an even hotter digital marketing campaign, leveraged by SMS. Entourage–the HBO comedy about a hot Hollywood actor and his surrounding group of helpers and hangers-on–kicked off its fifth...
by Steve Yeck | Sep 11, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips, Messaging Laws & Compliance
When you’re an elementary school kid, Thursday is “Opposite Day.” In that same youthful spirit: Instead of offering tips for effective messaging that adheres to best practices and pleases–rather than angers–consumers, we’re going to...
