by Mobile Marketer | Dec 15, 2008 | Digital Marketing Blog, SEO, SEM, Online Marketing
I\’ve written many posts on how you can get those links. However, there are certain rules you need to follow to make your link building campaigns most effective. The most important rule: Get relevant links only! This is vital for your search engine rankings, so...
by Eydie Cubarrubia | Dec 12, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, SEO, SEM, Online Marketing
Contextual ads are placed based on an algorithm that studies the words that the user is writing or reading. It’s a great theory in practice. But it can go horribly wrong. Check out what iMedia Connection published that exemplify these kinds of disasters: (If you...
by mobilestorm | Dec 11, 2008 | Digital Marketing Blog, General
This week Nielsen Mobile unveiled a new report, titled “The Short Code Marketing Opportunity,” that proves what we at mobileStorm have long known: Texting is now. The report is one of the first of its kind to take inventory of this year\’s successes...
by Eydie Cubarrubia | Dec 10, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Video Marketing
The Washington Post had a cautionary tale about video marketingyesterday–and quoted none other than the marketing manager of TubeMogul, mobileStorm’s partner in video distribution. The news story was on President-elect Barack Obama’s video...
by Eydie Cubarrubia | Dec 9, 2008 | Digital Marketing Blog, General
The latest story of SMS saving lives is the most heartwrenching yet. In the Congo, Medicins Sans Frontiers (Doctors Without Borders) received a 16-year-old patient whose arm had been destroyed when he got caught in the crossfire between Congolese and rebel soldiers....
by Mobile Marketer | Dec 8, 2008 | Digital Marketing Blog, SEO, SEM, Online Marketing, Website Usability
In this installment of my Website Usability series, we will discover components and pages that can enrich your site and make it more user-friendly. Occasionally, you might have visited sites that were \”poor\” in terms of their components. So what was...
by Eydie Cubarrubia | Dec 4, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, SEO, SEM, Online Marketing
It all started when Advertising Age reported on a speech by Ted McConnell, Proctor & Gamble’s manager of digital marketing innovation, and concluded that he was blasting targeted ads on social networks. According to Ad Age, McConnell said, “I have a...
by mobilestorm | Dec 3, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Times are hard. As a marketer, racking your brain for fresh ideas going into 2009 is probably on top of your to-do list in December. I know it is for me. I received a CNN news alert yesterday, saying we\’ve officially been declared in a recession as of November...
