by Steve Yeck | Nov 6, 2008 | News
Ninety per cent of cell phone users in the U.S. can receive text messages. Marketing to these cell phone users via text messages could be an opportunity for ecommerce merchants. mobileStorm is a text-message-marketing company and its CEO, Jared Reitzen, visited with...
by Steve Yeck | Nov 6, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Deliverability, Email Marketing News
While the world watched U.S. citizens’ votes with a careful eye on Tuesday, the Federal Communications Commission voted unanimously on something pretty important too: It decided to allow the unlicensed use of the white space television spectrum. This means that...
by Steve Yeck | Nov 5, 2008 | Digital Marketing Blog, General, Multi-Channel Marketing, SEO, SEM, Online Marketing
Following one of the biggest days in democracy, it seems like a good day to talk about another manifestation of democracy, via the Internet: Blogs. The ability to blog is arguably one of the coolest, most valuable features the Internet has brought. Blogging itself...
by Steve Yeck | Nov 4, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Text message marketing in particular, and mobile marketing in general, is making a bigger impact on American consumers. The Mobile Advertising Report, put out jointly by research agency GfK Technology and mobile social network Limbo yesterday, said that “four...
by Steve Yeck | Nov 3, 2008 | Digital Marketing Blog, SEO, SEM, Online Marketing, Website Usability
The homepage (also known as the main page or the index page) is the face of your website. It is usually the most visited page of any site. It is highly important to make it as user-friendly as possible so that visitors will start navigating your website –...
by Steve Yeck | Nov 3, 2008 | Press
Los Angeles, CA – mobileStorm Inc., a leading provider of email and mobile marketing, has appointed David Pedowitz as its new Director of Engineering and Principal Architect. Mr. Pedowitz will be in charge of developing the next generation of...
by Steve Yeck | Oct 30, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, Newsletter Marketing, SEO, SEM, Online Marketing
I’m a maaan, baby! At least, in my writing I am. The other day I came across an application called Gender Genie, which allegedy can suss out if a writer is male or female by studying a piece of writing . I tested several of my own samples, from this blog and...
by Steve Yeck | Oct 29, 2008 | Digital Marketing Blog, Mobile Marketing
With November around the corner, this week is the start of the holiday shopping season – and the pressure is on retailers both online and offline. To get through what could be a doomed season, many merchants are turning to price reductions and extreme sales....
