by Steve Yeck | Dec 18, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing
I’m about to go back to my home state for Christmas. Besides seeing my preschool/kindergarten-age nephews, I also get to visit with my old college roommate! That got me thinking about how good kids have it these days: Internet hookups or Wi-Fi in every dorm...
by Steve Yeck | Dec 17, 2008 | Digital Marketing Blog, Mobile Marketing
mobileStorm\’s Digital Marketing Executives are highly experienced in targeting technologies, including SMS/text, mobile marketing, and email. The following is written by Elyse Rossler. Feel free to contact her with any questions. \”Brick and...
by Steve Yeck | Dec 16, 2008 | Digital Marketing Blog, Email Marketing Tips
The myth remains that digital messaging won’t reach people older than their 30s. Smart marketers know this isn’t true. A while ago I wrote about an elderly blogger’s surprising success. Want more proof that digital messages are effective with older...
by Steve Yeck | Dec 15, 2008 | Digital Marketing Blog, SEO, SEM, Online Marketing
I\’ve written many posts on how you can get those links. However, there are certain rules you need to follow to make your link building campaigns most effective. The most important rule: Get relevant links only! This is vital for your search engine rankings, so...
by Steve Yeck | Dec 12, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, SEO, SEM, Online Marketing
Contextual ads are placed based on an algorithm that studies the words that the user is writing or reading. It’s a great theory in practice. But it can go horribly wrong. Check out what iMedia Connection published that exemplify these kinds of disasters: (If you...
by Steve Yeck | Dec 11, 2008 | Digital Marketing Blog, General
This week Nielsen Mobile unveiled a new report, titled “The Short Code Marketing Opportunity,” that proves what we at mobileStorm have long known: Texting is now. The report is one of the first of its kind to take inventory of this year\’s successes...
by Steve Yeck | Dec 10, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Video Marketing
The Washington Post had a cautionary tale about video marketingyesterday–and quoted none other than the marketing manager of TubeMogul, mobileStorm’s partner in video distribution. The news story was on President-elect Barack Obama’s video...
by Steve Yeck | Dec 9, 2008 | Digital Marketing Blog, General
The latest story of SMS saving lives is the most heartwrenching yet. In the Congo, Medicins Sans Frontiers (Doctors Without Borders) received a 16-year-old patient whose arm had been destroyed when he got caught in the crossfire between Congolese and rebel soldiers....
