by Eydie Cubarrubia | May 12, 2009 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Last week, the shooting death of Wesleyan University student Johanna Justin-Jinich shocked the small city of Middletown, Connecticut. Even though, according to what police have said, it sounds like she was the sole target of an alleged stalker, university authorities...
by mobilestorm | May 7, 2009 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
Bankruptcy, falling revenues, decreasing patron counts: These offer just a glimpse of the tough realities casinos are facing. The casino marketer today must deal with a unique problem set. To triumph in these times, it becomes necessary to open up new channels. Many...
by mobilestorm | May 4, 2009 | company, Press
Los Angeles, CA – mobileStorm has unveiled the latest in its line of valuable white papers for digital marketers, this time focused on SMS marketing for casino clients. Titled \”How The Casino Next Door Is Getting Ready To Kick Your A**: Why It\’s...
by Eydie Cubarrubia | Apr 22, 2009 | Digital Marketing Blog, General
(The following is an excerpt of an article, written by Senior Account & Support Manager Forrest Knighton, that appeared in mobileStorm’s newsletter, Outside The Inbox.) SMS marketing requires different rules of frequency and message content than other types...
by Eydie Cubarrubia | Apr 14, 2009 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Last month, Bredin Business Information put out a study about the marketing goals of small to medium-sized businesses (SMBs). What’s particularly striking about the report, though, is how digital messaging can help these companies reach their goals. Here’s...
by Eydie Cubarrubia | Apr 9, 2009 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, RSS Marketing
I wish someone from the Newspaper Association of America had read my blog posts about how and why papers should use digital messaging for both distribution and branding. Instead, the NAA’s big meeting this week was all about traditional vs. new forms of media....
by Eydie Cubarrubia | Apr 8, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, Mobile Technology
Speak of the devil. Last week when I wrote about Cloudmark’s SMS spam hype, I thought I made a good case, noting that the majority of marketers follow industry-accepted best practices, and that the price of sending texts will greatly limit SMS spam-senders. But...
by Eydie Cubarrubia | Apr 2, 2009 | Digital Marketing Blog, Mobile Marketing
Just over a year ago, mobileStorm CEO Jared Reitzin wrote a detailed explanation about why spam will never be nearly as prolific in SMS, or text-messaging, as it is in email. Sadly, it’s time to revisit the topic after messaging security company Cloudmark...
