by Steve Yeck | Mar 5, 2009 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Recently our CEO has given a number of webinars on mobile coupons. All this brought something to mind–or stomach, I should say–as I was thinking of what to have for dinner last night: Restaurant coupons. In a down economy it\’s not hard to believe...
by Steve Yeck | Mar 3, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, SEO, SEM, Online Marketing
Thanks to universal search, local business listings tend to rank higher than general websites in search engines, particularly in Google, the world\’s largest search engine. This is why it is so important that your local business is listed everywhere. Previously...
by Steve Yeck | Feb 24, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing, Video Marketing
Local traffic is always more targeted, and thus more likely to result in conversions. That is, consumers will more likely purchase what\’s being offered to them. Always remember that you have this great advantage over national (and thus non-locally-friendly)...
by Steve Yeck | Feb 19, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
Recently I tried to look up breaking news in the Tampa Bay area, my old stomping ground. I searched for the moniker of one newspaper, then another. Each time, I got offered the same, generically-named site. Instead of leveraging their unique strengths–the way I...
by Steve Yeck | Feb 17, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing
Google and IBM recently unveiled an initiative allowing the Google Health site to connect to and stream data from medical devices like heart rate monitors and blood-sugar meters–updating information into Google’s online records in real-time. The program is...
by Steve Yeck | Feb 16, 2009 | Digital Marketing Blog, SEO, SEM, Online Marketing
This post continues my series on local search marketing strategies. First, let\’s revisit the importance of one\’s business name. Here\’s a hint: Your location might have some alternative names, like an abbreviation or nickname. You might want to use...
by Steve Yeck | Feb 12, 2009 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
I recently read a headline regarding how many people in Canada would rather \”hold their cell phone on Valentine\’s Day\” instead of a special person. Cell phones were the clear winner, at 56 percent! This solidifies the fact that the mobile holds a...
by Steve Yeck | Feb 11, 2009 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Today the news site Mobile Marketer interviewed mobileStorm sales director Elyse Rossler about Overstock.com using our platform for its beta SMS promotions campaign. It’s not just a boon for us, though. We’ve long believed that texting can boost sales for...
