by Justin Montgomery | Nov 19, 2009 | Digital Marketing Blog
A key innovation that’s made itself known recently in the world of digital marketing is the concept of API integration. The ability to easily transfer data to and from different platforms and software within a single marketing campaign has made life much easier...
by Justin Montgomery | Nov 19, 2009 | Digital Marketing Blog
Despite continued innovation and sophistication in regards to email marketing platforms and software over the past ten years, quality control measures remain largely unchanged with responsibility remaining in the hands of the email marketer themselves. A few months...
by Mobile Marketer | Nov 18, 2009 | Digital Marketing Blog, Mobile Marketing
The British are coming! The British are coming! With their mobile coupons, that is. A new Juniper survey reveals the impressive growth of mobile coupons in the UK with an estimated three million Britons having already redeemed coupons through their mobile phone....
by Mobile Marketer | Nov 13, 2009 | Digital Marketing Blog
It was the best of times, it was the worst of times. For mobile marketing, a tale of two cities has emerged. And it’s a story with which many mobile marketers are already familiar. Although mobile marketing is growing by leaps and bounds as an industry, issues...
by Justin Montgomery | Nov 12, 2009 | Digital Marketing Blog, Mobile Marketing
Text-to-screen campaigns are an aspect of mobile marketing that seems to get overlooked all to often. Beyond the basic uses in sports stadiums, concerts and other large public venues, text-to-screen provides a method to interact with your audience on a very unique...
by Mobile Marketer | Nov 11, 2009 | Digital Marketing Blog
Rapidly fading to an antiquated era of advertising is the tireless marketing guru toiling for hours if not days to craft unforgettable jingles and eye-catching ads for print or broadcast advertising. The era of 21st century advertising is poised for dominance by...
by Justin Montgomery | Nov 11, 2009 | Digital Marketing Blog, Mobile Marketing
In today’s economy, marketing budgets are being slashed across the board. Subsequently, marketers are having to re-think their strategies in terms of getting the most bang for their buck. In the old days, a shrinking marketing budget simply meant buying less of...
by Justin Montgomery | Nov 5, 2009 | Digital Marketing Blog, Email Marketing Tips
It’s no secret that email marketing is a powerful tool for communicating with visitors, customers and prospects, but like other marketing mediums, you have to uphold a certain set of rules or best practices to ensure a compliant and successful campaign. Two of...
