Email delays during the Holidays

As a sender, whether you manage email in house or utilize an ESP like mobileStorm, you may be wondering lately\”¦\”¦ Why are my messages being delayed?   Is my ESP to blame? What should I expect and why? The truth of the matter is, it\’s the holiday...

SMS Aggregators: Cost vs. Benefit

SMS aggregators are mysterious entities to some. If you’ve recently been advised to both reject and embrace SMS aggregators, you’re not alone. Indeed, a wide range of opinions about SMS aggregators exist within the mobile marketing community. Yet, making...