by Steve Yeck | Mar 26, 2009 | Digital Marketing Blog, Email Deliverability, General
(The following comes from Patrick Knight, Director of Client Deliverability for mobileStorm.) In the world of email, bought lists are pretty common. Buying a list is not against the law per se(CAN-SPAM never specifically states it); however it’s not such a safe bet...
by Steve Yeck | Mar 26, 2009 | Digital Marketing Blog, Email Deliverability, General
(The following comes from Patrick Knight, Director of Client Deliverability for mobileStorm.) In the world of email, bought lists are pretty common. Buying a list is not against the law per se(CAN-SPAM never specifically states it); however it\’s not such a...
by Steve Yeck | Mar 24, 2009 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Seventy-four percent of the world’s digital messages were sent via mobile in January 2009, says TNS Global. Said TNS’ Sam Curtis, “As mobile devices slowly take away usage share from fixed services in developed markets, in emerging markets consumers...
by Steve Yeck | Mar 20, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News, Email Marketing Tips
Finally, those folks at Google are earning their free lunches. Today the tech company announced that its Gmail service now has an Undo Send button that lets people stop an email message. Handy for when you wrote that angry rant just to blow off steam, not to actually...
by Steve Yeck | Mar 16, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing, Video Marketing
Many have heard about Girl Scout Wild Freeborn. Her father tried to aid her lofty goal of selling 12,000 boxes of the organization’s famous cookies, by creating a YouTube ad and an online order form. The scheme was successful–until Girl Scouts of the USA...
by Steve Yeck | Mar 16, 2009 | Case Studies, company, Press
March 16,2009 – Planet Funk, the fashion-forward clothing chain, on Monday revealed that it achieved a 377 percent return-on-investment with mobile coupon campaigns launched during the holiday shopping season. The Burbank, California-based retailer, which...
by Steve Yeck | Mar 12, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, Email Marketing Tips
Some marketers have only recently realized the importance of email. Others think it\’s old hat. But true forward-thinkers are already taking their campaigns to the next level. A business blogger at the Sydney Morning Herald points out a particular email...
by Steve Yeck | Mar 10, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology, SEO, SEM, Online Marketing
Today\’s smartphones are affordable for almost anyone these days, as competing handset makers strive to make devices that offer better-than-ever Web-browsing experiences on cell phones. What if you suddenly need to look up a local business? With a smartphone, no...
