by Steve Yeck | Dec 20, 2009 | Casino Marketing
Jumping the Curve Guy Kawasaki (managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine and previously, he was an Apple Fellow at Apple Computer, Inc.) speaks of a concept called “jumping the...
by Steve Yeck | Dec 14, 2009 | Digital Marketing Blog
Pinpointing potential purchasers with precision is not only a fun alliteration to repeat, it’s also the paramount goal of many of today’s largest and most successful mobile marketing companies. And as the growth of mobile advertising takes the industry to...
by Steve Yeck | Dec 14, 2009 | Digital Marketing Blog
The growth of mobile marketing and the emergent popularity of mobile coupons have begun triggering a domino effect in the world of conventional advertising. The mobile coupon revolution, as it is quickly becoming known, is principally affecting the traditionalal print...
by Steve Yeck | Dec 10, 2009 | Digital Marketing Blog
Cyber Monday is a big day for any marketer, but even more so for email marketers. Getting your message out just before consumers start a frenzy of Online shopping is key to being successful during the busiest e-commerce day of the year. This year proved troublesome...
by Steve Yeck | Dec 10, 2009 | Digital Marketing Blog, Mobile Marketing, resources
Mountain High (mthigh.com) created a radio spot that is being played all over Los Angeles on radio stations such as the world-famous KROQ. A storm trooper, that’s what we call our employees, (note the name is taken from Star Wars, not WWII) heard the radio ad on...
by Steve Yeck | Dec 9, 2009 | mobileStorm for Marketing - Product Updates
We\’re always working with our clients to bake more goodies into mobileStorm Go and Pro to fully optimize the user experience. Every feature request means an opportunity to make our product more powerful and boost campaign performance. We\’ve just added...
by Steve Yeck | Dec 7, 2009 | Digital Marketing Blog
When beginning to wade in the waters of mobile marketing, a likely first step is to choose a third-party provider to handle the leg work, one who has the technical know-how to make your campaign successful. Unfortunately, not all mobile marketing companies are...
by Steve Yeck | Dec 7, 2009 | Email Deliverability
As a sender, whether you manage email in house or utilize an ESP like mobileStorm, you may be wondering lately\”¦\”¦ Why are my messages being delayed? Is my ESP to blame? What should I expect and why? The truth of the matter is, it\’s the holiday...
