by Justin Montgomery | May 5, 2010 | Digital Marketing Blog
You\’ve worked hard to craft the perfect email or SMS campaign–your message is clear, your call-to-action is strong, you have a highly targeted database to distribute to, but how can you get the most out of your campaign in terms of performance? Several...
by Jared Reitzin | May 5, 2010 | Digital Marketing Blog, Speakers Corner
We didn\’t invent the term multi-channel marketing, but I can assure you mobileStorm was a first mover in this space. I can say for certain we were the first company in the U.S. to launch a self-service platform that provided six ways to communicate through the...
by Justin Montgomery | May 5, 2010 | Digital Marketing Blog, Speakers Corner
The following is a guest post from M.H. (Mac) McIntosh, a business-to-business lead generation and marketing consultant who specializes in helping companies create demand, generate leads, and close more sales using the latest B2B marketing strategies, tactics,...
by Mobile Marketer | May 4, 2010 | Digital Marketing Blog
Apple\’s foray into mobile marketing is poised to exert a profound influence on the advertising budgets of some of the world’s largest companies. It’s a scenario that portrays Apple as the catalyst for major advertising budgets finally allotting...
by Justin Montgomery | Apr 29, 2010 | Digital Marketing Blog
As companies begin to dive into social media marketing to engage the community surrounding their brand, a primary complaint has been the lack of tools and methods to effectively track ROI metrics. While it may seem like social media ROI tracking involves an endless...
by Mobile Marketer | Apr 28, 2010 | Digital Marketing Blog
While it’s no secret that smartphones play a vital role across the contemporary digital advertising landscape, a new report from Millennial Media reveals that smartphones now account for nearly half of mobile ad impressions in the United States today. Millennial...
by Mobile Marketer | Apr 27, 2010 | Digital Marketing Blog
The Mobile Marketing Association (MMA), the global non-profit trade association aimed at cultivating mobile marketing and its tools of the trade, has released a revised edition of its US Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content...
by Justin Montgomery | Apr 27, 2010 | Case Studies, Digital Marketing Blog
Galpin Motors, the number one Ford dealer in the world and an integral part of the Greater Los Angeles community, has long distinguished itself through innovative promotions. In continuing that tradition, Galpin wanted to find new and innovative ways to maintain its...
