AdAlfred Angelo Bridal has selected mobileStorm to power an SMS-based contest to allow customers the chance to win an all-inclusive honeymoon  to the Cook Islands, simply by texting “Angelo” to 99158.

The promotion is focused on 60 of Alfred Angelo’s retail locations, and will be accompanied by a 3-month ad in BRIDES Magazine to push a text opt-in to win.  The promotion is aimed at driving awareness of the designer’s Private Collection by utilizing SMS as a call-to-action.

Alfred Angelo understands the unique opportunity SMS provides in finding alternative ways to interact with, and engage its customers.  Utilizing an SMS contest stimulates interaction like no other medium can provide, especially with the chance to win such a lavish honeymoon compliments of Alfred Angelo Bridal.

Up for grabs is a 5-night retreat at Te Vakaroa Villas in the Cook Islands, complete with a couple’s massage, daily tropical breakfasts, complimentary use of kayaks and snorkeling gear and much more, all by simply texting the word “ANGELO” to 99158.  It’s a generous offer on behalf of Alfred Angelo, and destined to be a success with the expert execution of mobileStorm powering the SMS contest.