by Mobile Marketer | Jun 8, 2010 | Digital Marketing Blog
In the not-too-distant past, charitable organizations large and small were limited in their available resources to unite the masses behind a worthwhile cause or movement. But amidst the advent of mobile technology, the horizons of contemporary fundraising have been...
by Jared Reitzin | Jun 4, 2010 | Digital Marketing Blog
Why is SMS so powerful? Well, quite frankly, the adoption is here and in a huge way. Ninety-eight percent of cell phones in the U.S. have text messaging capabilities, and 78% of people are text messaging. Heck, I have my grandpa sending text messages now, and if...
by Justin Montgomery | Jun 4, 2010 | Digital Marketing Blog
Mobile marketing provides numerous opportunities to reach your audience, but how do you know where to send your messages? Should you use SMS? Should you insert your message in an LBS application? Should you stick to the mobile Web? Beyond simply reaching your...
by Justin Montgomery | Jun 4, 2010 | Digital Marketing Blog
When you build a solid mobile audience, you lay the foundation for a successful future with mobile marketing, but where do you start? A mobile audience is inherently different, both in how they receive your message and how they respond. As a marketer, you must...
by Justin Montgomery | Jun 4, 2010 | Digital Marketing Blog
Instead of asking \”why\” mobile marketing, the question now should be \”why not\” mobile marketing. As the mobile ecosystem continues to evolve, so too does a marketing channel that surpasses all others in terms of personal connection with...
by Justin Montgomery | Jun 4, 2010 | Digital Marketing Blog
When it comes to what you can do with mobile, the options available as a marketer are substantial. SMS, mobile apps, the mobile Web, and the bevy of other options available to marketers each provide their own sets of strengths and weaknesses. Though other trends are...
by Justin Montgomery | Jun 4, 2010 | Digital Marketing Blog
An aspect to mobile marketing that\’s occasionally overlooked is timing. The old adage of \”timing is everything\” rings very true in terms of when you send your marketing messages and how often. More often than not, your timing can even make or...
by Forrest Knighton | Jun 4, 2010 | Digital Marketing Blog, Speakers Corner
The following is a guest post from Forrest Knighton, Senior Director of Account Mgmt and support for mobileStorm. Wouldn\’t it be cool to have a half human car? You know, it could sense what kind of mood you\’re in as soon as you got in and fastened your...
