by Mobile Marketer | Mar 13, 2014 | Digital Marketing Blog, Email Marketing News, Mobile Marketing, SEO, SEM, Online Marketing
A recent study performed by Econsultancy and SEMPO was conducted with information gathered by over 400 marketing companies, agencies, and consultants, 73% of which are based in the US. The primary focus of the study was to determine how the increase in mobile web...
by Mobile Marketer | Mar 12, 2014 | Digital Marketing Blog, Social Media
Today, nearly half of all brands have content strategies in place. But it isn’t enough to just have a strategy. It needs to be a good one. According to content marketing experts, the first step in achieving content marketing success for your brand is realizing...
by Mobile Marketer | Mar 11, 2014 | Digital Marketing Blog, Social Media
The first hashtag on a major stage was found in a Super Bowl commercial for Audi in 2011. Shortly thereafter, hashtags began to appear in marketing campaigns for large retailers such as Nike and Kmart. By the end of 2012, hashtags had found their way into social media...
by Mobile Marketer | Mar 9, 2014 | Digital Marketing Blog, Mobile Technology
The diverse worlds of entertainment, technology, and pop culture are turning their attention to Austin, Texas this week for SXSW 2014. South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place every spring in the Lone...
by Mobile Marketer | Mar 6, 2014 | Digital Marketing Blog, Email Marketing News, Mobile Marketing
Daily Deal Media recently published findings from its comprehensive 2013 Online Marketing Trends Merchant Survey. The report highlights how merchants have adapted to online marketing, which marketing channels they find effective, how much time and money they spend on...
by Mobile Marketer | Mar 5, 2014 | Digital Marketing Blog, Social Media
Digital advertising is getting harder to spot, and not just because most Internet users have learned to disregard and ignore banner ads and pop-ups. Intrusive advertising tactics are quickly finding their way to the trash bin of advertising history. And in their place...
by Mobile Marketer | Mar 4, 2014 | Digital Marketing Blog, Social Media
With a record number of U.S.-based small businesses engaging with consumers on social media channels today, the diversity of objectives among these socially-connected establishments continues to broaden with each passing year. A recent report from LinkedIn, the...
by Mobile Marketer | Mar 3, 2014 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Mobile Technology
As the so-called “Me Generation” comes of age, marketers have begun to see a much higher demand for personalized marketing messages. The latest industry data, for example, suggests that a majority of consumers would prefer a personalized email over a stock one...
