In-Stream Mobile Ad Spend Poised for Record Growth This Year

by Mobile Marketer | Apr 23, 2014 | Multi-Channel Marketing, Video Marketing

According to what’s billed as a wide-ranging, data rich marketplace analytics report by AccuStream Research, in-stream and virtual video ad billings are forecast to log 24% growth in 2014, led by extensive monetization against broadcast and cable programmer...

Twitter Takes a Page Out of Facebook’s Playbook, Will Promote Mobile Apps

by Mobile Marketer | Apr 22, 2014 | Digital Marketing Blog, Social Media

Over the last few years, Facebook and Twitter have gone back and forth copying their features and redesigns more than a few times. In 2013, for example, Facebook implemented a number of attributes that have been staples of Twitter for years, including hashtags,...

mobileStorm CEO Tapped for mHealth + Telehealth World 2014

by Mobile Marketer | Apr 21, 2014 | Digital Marketing Blog, Healthcare

mobileStorm CEO Jared Reitzin has been announced as one of the mHealth experts who will participate in mHealth + Telehealth World 2014 this July. Organizers for the Boston-based event say that mHealth + Telehealth World 2014 brings together hospitals, health systems,...

Internet Advertising Surpasses TV Commercial Revenues For The First Time In History

by Mobile Marketer | Apr 18, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing

TV commercials generate billions of dollars for TV networks, network affiliate stations, and cable channels across the nation each year. Their significant earning potential has always left TV commercials generating significantly more revenue than any other form of...

For Content Marketers, Strategy May Be More Important than Actual Content

by Mobile Marketer | Apr 16, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing, Social Media

What are the chief obstacles standing in the way of good results with content marketing? A survey recently conducted by Demand Metric asked 521 marketers about their recent efforts in order to find out, including the difference between enterprise marketers and small...

Social Media Marketing: Timing is Everything

by Mobile Marketer | Apr 15, 2014 | Digital Marketing Blog, resources, SEO, SEM, Online Marketing, Social Media

It’s a question on the minds of many social media marketers and an issue countless more wrestle with as they plan their strategies and plans of attack. When is the best time to post on social media? Well, as luck would have it, some enterprising minds in the business...

For Content Marketers, Focus Must Be on User Experience

by Mobile Marketer | Apr 14, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

Reaching consumers through online content is the trendy “new” way to advertise and market brands. The big problem is that there’s no true definition of content marketing or “native advertising” and, while many publishers, brands and marketers argue about said...

Social Mobile Ad Spend Increasing Across the Board

by Mobile Marketer | Apr 11, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

Large scale social platforms are benefiting greatly from the rapid shift to mobile, according to Colin Sebastian from RW Baird. He writes that recent “field checks” suggest that Twitter and Facebook have excellent financial visibility in the first half of 2014,...