TV commercials generate billions of dollars for TV networks, network affiliate stations, and cable channels across the nation each year. Their significant earning potential has always left TV commercials generating significantly more revenue than any other form of advertising. That is… until now.
According to a new report by the Interactive Advertising Bureau, the increase in mobile advertising has allowed Internet advertising as a whole to surpass both cable TV commercial revenue, and broadcast commercial revenue when looked at individually.
According to the report earnings for 2013 were as follows:
- Internet Advertising: $42.8 billion
- Broadcast Commercials: $40.8 billion
- Cable TV Commercials: $34.4 billion
While Internet advertising has a long way to go before surpassing both broadcast and cable advertising combined, the increase in mobile ad spending is likely going to help close that gap eventually.
Currently, mobile advertising only accounts for around $7.1 billion in annual spending. Considering the fact that mobile advertising was virtually nonexistent two years ago, it is clearly growing at a rapid pace. In fact, in 2013 mobile ad spending grew by 110%.
Within the world of Internet advertising there are far more methods in which brands and businesses can reach out to their target audience. This includes digital videos, native advertising, content marketing, social media marketing, and programmatic advertising just to name a few.
Although Internet advertising is taking revenue away from many other forms of advertising, even television advertising, it is likely that TV will continue to be a major player in this space for many years to come. However, you can expect to see more cross-platform advertising campaigns that link together online, off-line, print, and TV advertising efforts into one cohesive message.