by Mobile Marketer | Mar 27, 2014 | Digital Marketing Blog, Mobile Technology
Astonishingly, more than one-quarter of U.S.-based CIOs report their organization has no mobile technology strategy today. 28 percent of chief information officers surveyed by Robert Half Technology made that startling admission, once again affirming the surprising...
by Mobile Marketer | Mar 26, 2014 | Digital Marketing Blog, Social Media
Once you have a social media presence, there will inevitably be negative comments directed your way. If someone has a bad experience with your company, social media is where they will go to air their grievances, no matter how justified or unjustified the underlying...
by Mobile Marketer | Mar 25, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
The power of content marketing has been effectively harnessed in the digital world for many years now. In its early stages, content marketing was sales-heavy. But it then evolved into more relatable and informative blogs and articles – pieces that offered real value...
by Mobile Marketer | Mar 24, 2014 | Digital Marketing Blog, Email Marketing News
With most consumers receiving dozens of unwanted or unsolicited emails per day, the email marketing landscape has become increasingly saturated. It is no wonder that marketers are having a difficult time cutting through the clutter as they endeavor to reach their...
by Mobile Marketer | Mar 20, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
It’s a story that’s been repeating itself over and over during the last few years – desktop search advertising is shrinking. The reason is simply that advertisers are now following consumers to where they spend the most time, on their mobile phones. As mobile...
by Mobile Marketer | Mar 19, 2014 | Digital Marketing Blog, Email Marketing News
Email marketing campaigns are more relevant and in demand than ever for a wide range of brands and businesses. Email remains an excellent way to stay in contact with and notify customers of relevant company news, upcoming discounts, attractive promotions, and other...
by Mobile Marketer | Mar 18, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
Mobile targeting is a concept that goes far beyond simply reaching your target audience. Instead, true mobile targeting focuses on the different habits consumers demonstrate across different mobile devices such as smartphones and notebooks. It also encompasses...
by Mobile Marketer | Mar 17, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones, Social Media, Uncategorized
A new Accenture mobility study that included 1,475 executives in 10 industries across 14 countries says that, after years of focusing in other areas, many companies are finally shifting to a mobile-first mindset with their marketing. A majority of the executives...
