With content marketing hotter than ever in 2014, company blogs are also becoming more prevalent and popular than ever before.

But with years of successful and epic failures providing a backdrop for today’s upstart bloggers, what can be learned from the successes and shortcomings of other blogs to help newbies craft the most engaging and effective blog posts possible?

The team at Copyblogger recently compiled a list of eleven essential ingredients that every blog post needs.

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