by Mobile Marketer | Jun 10, 2014 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
The average conversion rate, according to Adobe’s recent Digital Optimization survey, is 2.6 percent. On the other hand, 20 percent of companies report a conversion rate greater than 4.5 percent. How do they do it? We mean those successful companies that are...
by Mobile Marketer | Jun 9, 2014 | Digital Marketing Blog, Mobile Technology, SEO, SEM, Online Marketing, Smartphones, Video Marketing
A number of years ago, before smartphones and tablets were even invented, a marketing guru out of Philadelphia named Bob Gollwitzer said something that today’s modern digital marketer definitely needs to hear; “We [those in marketing] need to look at our PC screens as...
by Mobile Marketer | Jun 5, 2014 | Digital Marketing Blog, Healthcare
mobileStorm has announced that it will sponsor an upcoming MeetUp in L.A. presented by The Los Angeles User Experience Meetup Group. The organization is launching a new series, Healthcare + UX. Healthcare + UX: Improving the Quality of Healthcare Experience is...
by Mobile Marketer | Jun 4, 2014 | Digital Marketing Blog, Social Media
Social media marketers are gaining new insight into what inspires people to follow brands on Twitter. Thanks to the helpful findings and corresponding infographic from Nielsen Research in the UK, we now know that 52% of new brand followers are seeking deals, while 33%...
by Mobile Marketer | Jun 3, 2014 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
In just over two weeks, Silicon Beach Fest 2014 kicks off in Santa Monica, California. And this year’s event is expected to draw scores of startup CEOs, accelerators, VCs, movie and music studio execs, agencies, developers, designers, and some of the biggest...
by Mobile Marketer | Jun 2, 2014 | Digital Marketing Blog, Mobile Technology, Multi-Channel Marketing
“Time and tide wait for no man,” goes the expression. Today, that old saw applies well to what’s going on in mobile advertising. While users have dramatically shifted to mobile, advertisers are having trouble making the switch — and that tide...
by Mobile Marketer | May 29, 2014 | Digital Marketing Blog, Email Marketing News
Many email marketers find out the hard way that there’s a difference between staying “top of mind” and sending readers more emails than they care to receive, and it’s usually when they see their opt-out rate increasing rapidly. The fact is that over a third of all...
by Mobile Marketer | May 28, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
Marketing experts agree that email marketing still remains one of the most powerful as well as cost-effective channels for engaging prospective customers. They also agree that, unfortunately, deliverability remains a problem and cite the fact that even...
