by Mobile Marketer | Aug 7, 2014 | Digital Marketing Blog, Social Media
For many years, Facebook marketing has primarily been used for building brand awareness and increasing engagement. While building brand awareness and increasing consumer engagement certainly lead to conversions, it is a challenging thing to measure. For that reason,...
by Mobile Marketer | Aug 6, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
The Mobile Marketing Association recently announced the formation of what the organization is calling the first ever Mobile Location Data Accuracy Group. The focus of the group will be to “eliminate any confusion around mobile location data and to improve the trust...
by Mobile Marketer | Aug 5, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Technology
“Tech groups are laying big bets on mobile advertising as consumers’ attention shifts from print and radio to smartphones and tablets,” begins a recent story covered by the Financial Times. “But wagers such as Yahoo’s recent purchase of Flurry – said...
by Mobile Marketer | Aug 4, 2014 | Digital Marketing Blog, Healthcare
mobileStorm CEO Jared Reitzin will serve as the featured presenter at a meetup scheduled for August 13th at the HMRI Research Conference Center in Pasadena, California. Reitzin will address the topic of how to succeed in marketing for healthcare-focused startups. “We...
by Mobile Marketer | Jul 31, 2014 | Digital Marketing Blog, Healthcare, Mobile Technology
During last week’s mHealth + Telehealth World 2014 conference in Boston, Massachusetts, mobileStorm CEO Jared Reitzin was among the knowledgeable industry panelists discussing the future of healthcare technology. If health apps were more engaging and more fun,...
by Mobile Marketer | Jul 30, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, News
Think the net is all about streaming videos and checking a friend’s Facebook status? That’s the least of it, if predictions come true. Actually, life could get very inter-connected, with just about everything imaginable wired to communicate with other...
by Mobile Marketer | Jul 29, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Mobile Technology
India’s online and mobile advertising market is growing at an enviable pace — 29 percent for the time period from March, 2013 to March, 2014 — but it’s still, say industry analysts, small compared to the potential market. “Mobile advertising in India...
by Mobile Marketer | Jul 28, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
“While native advertising can’t really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digital advertising landscape as we know it,” says Ben Plomion in a recent post at ClickZ. Plomion is...
