by Mobile Marketer | Aug 19, 2014 | Digital Marketing Blog, Mobile Marketing
Mobile marketers, advertisers, and app developers may want to make Android a higher priority. According to a new report from IDC, the worldwide smartphone market is on fire. In the second quarter of this year, 300 million units shipped for the first time ever — a...
by Mobile Marketer | Aug 18, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing
The “internet of things” is coming. Are you ready for future of “total connection”? The first line when it comes to the internet of things — IoT as it’s abbreviated — is, of course, businesses themselves. But if a May, 2014 study by...
by Mobile Marketer | Aug 14, 2014 | Digital Marketing Blog, Social Media
Sprout Social is out with a new infographic that is a must-read for social media marketers everywhere. Are you maintaining a healthy Twitter feed? Chances are, you’ll be able to answer that question more honestly after you peruse the following visual. And if you’re...
by Mobile Marketer | Aug 13, 2014 | Digital Marketing Blog, Healthcare
mobileStorm CEO Jared Reitzin will be the lead presenter at a meetup this morning at the HMRI Research Conference Center in Pasadena, California. If you haven’t registered to attend, the event’s organizers say you can follow along on social media using the...
by Mobile Marketer | Aug 12, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
If there’s any doubt that data-driven marketing and online content personalization is the way of the future, the recent study produced by Econsultancy put those doubts to rest. It showed that business professionals in the digital industry want more, and superior,...
by Mobile Marketer | Aug 11, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Been dragging your feet on security measures for your website? Now may be the time to get serious about security. In a recent announcement at its own site (a much-discussed post that now boasts more than a thousand reader comments), Google revealed it will begin using...
by Mobile Marketer | Aug 7, 2014 | Digital Marketing Blog, Social Media
For many years, Facebook marketing has primarily been used for building brand awareness and increasing engagement. While building brand awareness and increasing consumer engagement certainly lead to conversions, it is a challenging thing to measure. For that reason,...
by Mobile Marketer | Aug 6, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
The Mobile Marketing Association recently announced the formation of what the organization is calling the first ever Mobile Location Data Accuracy Group. The focus of the group will be to “eliminate any confusion around mobile location data and to improve the trust...
