by Jared Reitzin | Sep 8, 2014 | Digital Marketing Blog, SMS
Anyone else get super annoying SMS spam trying to sell sunglasses? Seems like this message comes once or twice a month. They use emoticons to turn an SMS message into something that resembles an email. They also do not send this as an SMS message via the SMPP protocol...
by Mobile Marketer | Sep 4, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Magna Global just cut its forecast for U.S. advertising revenue growth this year to 5.1 percent from 6 percent. That’s due to the fact that ad spending during the first half of 2014 was weaker than expected. But the media buying and research firm expects the...
by Mobile Marketer | Sep 3, 2014 | Digital Marketing Blog, Healthcare, Mobile Technology, Smartphones, SMS
The percentage of smartphone owners wanting heath care alerts via SMS or any form of notification on their mobile devices has reached a new all-time high. A recently published global survey by FICO shows that 80 percent of people would like the option to use their...
by Mobile Marketer | Sep 2, 2014 | Digital Marketing Blog, Mobile Marketing
According to a recent report from Gartner, mobile is big in Mumbai. In fact, across India today, mobility solutions are now among the fastest growing tech trends of 2014. “We have identified the top 10 technology trends and drivers Indian companies should factor into...
by Mobile Marketer | Aug 28, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
What do consumer goods companies need to do? A just released study by Forbes Insights suggests that companies not using digital technologies to bolster marketing efforts will lag behind competitors. “The Race Is On: Keeping Pace with Consumer Goods Leaders in Digital...
by Mobile Marketer | Aug 27, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Anna Bager, the VP and GM of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau (IAB), said late last year that responsive design will be more important than ever in 2014, particularly for brands and advertisers looking to generate more...
by Mobile Marketer | Aug 26, 2014 | Digital Marketing Blog, Mobile Marketing
It’s no secret that mobile device owners see a lot of advertisements. However, just because they see them doesn’t mean they see what these ads are offering. Earlier this year, polling by Nielsen revealed that 70% of mobile users (on tablets, smartphones, or both) came...
by Mobile Marketer | Aug 25, 2014 | Digital Marketing Blog, Mobile Marketing, SMS
Is that Spam in your pocket, or are you just using iMessage? In a “not good news story,” it was announced by security and anti-spam company Cloudmark that Apple’s iMessage now accounts for more than 30 percent of all mobile spam messages. Speaking to...
