Anna Bager, the VP and GM of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau (IAB), said late last year that responsive design will be more important than ever in 2014, particularly for brands and advertisers looking to generate more sales and brand loyalty through the mobile channel.
She was right.
Throughout the year, some of the world’s biggest and smallest brands have embraced responsive design to an unprecedented degree. So what’s driving the trend of responsive design and why is it so important?
“We are seeing the ‘born digital’ generation really come into focus,” Bager proposes. “That is, businesses and brands now have to be mindful of their consumers who grew up with rapidly evolving technology and expect their experiences to be seamless and intuitive across screens, devices and platforms.”
Of course, if you’re still looking for reasons why it’s critically important to have a website that optimizes the viewing experience of users accessing your site on any number of devices, check out the new infographic shared by Business2Community this week.