by Mobile Marketer | Sep 17, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing, Social Media
Millennial aged women in the U.S. constitute a large group of females that are difficult to characterize. According to eMarketer, “For one thing, the age range covers those still in high school all the way through women approaching their mid-30s. And they are a...
by Mobile Marketer | Sep 16, 2014 | Digital Marketing Blog, Video Marketing
Deploying video in a mobile or digital marketing campaign is nothing new, yet the frequency and proficiency of video marketing efforts pale in comparison to the enthusiastic boom in mobile video consumption observed across the global landscape in recent years....
by Mobile Marketer | Sep 15, 2014 | Digital Marketing Blog, Mobile Marketing
British brand marketers are pushing British consumers to the edge of their sanity. According to freshly published reports from across the pond, brand spam is out of control in the U.K. Of the roughly 11 billion emails presently unopened in British inboxes, we’re...
by Mobile Marketer | Sep 11, 2014 | Digital Marketing Blog, Social Media
Thousands of businesses across the United States today are counting on social media to bolster their brand’s visibility and engage with consumers in a highly personal, and relevant way. Unfortunately, even if your business is doing “everything right”...
by Mobile Marketer | Sep 10, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
Mobile phone users are on their smartphones for social media, navigation, video, retail, and music apps. Social media is the most popular with larger screens users, followed by navigation, video, retail, and music. Last year, Forrester Research’s annual report...
by Mobile Marketer | Sep 9, 2014 | Digital Marketing Blog, Smartphones
It’s a milestone achievement for smartphone market penetration in the United States. The latest data from comScore confirms that 173 million people in the U.S. owned smartphones (71.8 percent mobile market penetration) during the three months ending in July....
by Jared Reitzin | Sep 8, 2014 | Digital Marketing Blog, SMS
Anyone else get super annoying SMS spam trying to sell sunglasses? Seems like this message comes once or twice a month. They use emoticons to turn an SMS message into something that resembles an email. They also do not send this as an SMS message via the SMPP protocol...
by Mobile Marketer | Sep 4, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Magna Global just cut its forecast for U.S. advertising revenue growth this year to 5.1 percent from 6 percent. That’s due to the fact that ad spending during the first half of 2014 was weaker than expected. But the media buying and research firm expects the...
