The Mobile Marketing Association has just announced the forthcoming introduction of what it calls the “Internet of Things (IoT) Incubation Council.”

The IoT Incubation Council aims to unite an untold number of experts in IoT, marketing and technology fields.

Together the experts will focus on examining and understanding the impact that IoT technologies, like wearables and the connected car, will have on marketing.

Additionally, the Council will explore how these changes will impact the way brands create products and services to interact with consumers.

“Mobile has clearly transformed business and has changed what’s possible for marketers as they engage their consumers. Now we are seeing how the Internet of Things is further disrupting the way in which brand marketers connect with their consumers. In essence, the product has become the medium,” says Sheryl Daija, chief strategy officer at the MMA. “The Council will help marketers prepare for this next mobile phenomenon and create a culture of education, experimentation and innovation.”

As the year progresses, the MMA will invite a number of industry influencers and leaders to join the IoT Incubation Council.