by Mobile Marketer | Oct 29, 2014 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Multi-Channel Marketing
Diss email? Think again. According to a new study conducted by Forrester, maturity in cross-channel marketing is low and, despite the adoption of multiple channels in marketing programs, integration, and coordination do not occur consistently. The global research...
by Mobile Marketer | Oct 28, 2014 | Digital Marketing Blog, Mobile Technology
Fiksu is out with new data confirming what was largely anticipated — the tremendous impact of Apple’s iPhone 6 and iOS 8 on the cost of marketing new apps. September was a particularly expensive month for marketers looking to reel in or retain loyal app...
by Mobile Marketer | Oct 27, 2014 | Digital Marketing Blog, Social Media
What a difference a few years can make in the world of digital marketing. Despite being a miniscule priority for corporations just a relatively short time ago, today 94% of corporations use social media. What’s more, the positive impact of social media’s...
by Mobile Marketer | Oct 23, 2014 | Digital Marketing Blog, Mobile Marketing
According to the latest data published this week by Strategy Analytics, nearly 12 billion internet-connected devices will be in use worldwide by the end of 2014. “That is equivalent to 1.7 devices for every person on the planet, a ratio which will rise to 4.3 by...
by Mobile Marketer | Oct 22, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
Internet ad revenues climbed to an all-time first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB). The report, prepared by PwC U.S., noted that this constitutes a 15...
by Mobile Marketer | Oct 21, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
Smartphone adoption in the United States is growing at a pace so brisk that many analysts are being forced to eat their words (and previous projections) calling for a much slower transition from feature phones to smartphones. According to the Mobile Marketing...
by Mobile Marketer | Oct 20, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones, SMS
At no time in history have consumers been more inclined to make a sudden and otherwise unplanned purchase via mobile than they are today. Consequently, it comes as no surprise that effective mobile marketing is being credited with spurring an uptick in mCommerce. When...
by Mobile Marketer | Oct 16, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
How much should a small business spend on marketing? It’s a time-honored query, but there are no pat answers. So says Rhonda Abrams in a post for app.com (Asbury Park Press). “Throughout my years of working with small-business owners, ‘How much should I...
