by Mobile Marketer | Dec 15, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Search engine optimization, like any other type of marketing tool or, for that matter, any tool, changes with the passage of time. Some changes are huge and create a paradigm shift while others are more subtle and sometimes almost unnoticeable. In 2014 there were a...
by Mobile Marketer | Dec 11, 2014 | Digital Marketing Blog, Messaging Laws & Compliance, SEO, SEM, Online Marketing
The Better Business Bureau is setting its sights on advertisers who are not in compliance with required privacy disclosures for their digital marketing campaigns. The BBB, however, is drawing particular attention to native ads. The organization’s Online...
by Mobile Marketer | Dec 10, 2014 | Digital Marketing Blog, Mobile Marketing, SEO, SEM, Online Marketing
The day is coming — and it looks like it’s just around the corner. Mobile is the story of the past couple years and many have been anticipating the day that mobile search surpasses desktop search as the go-to methodology. While we don’t the specific...
by Mobile Marketer | Dec 8, 2014 | Press
December 8, 2014 (Los Angeles, CA) – With over 70 percent of Americans carrying smartphones with them everywhere they go and more Americans accessing the Internet via mobile than personal computers, companies must have a mobile strategy and technology platform...
by Mobile Marketer | Dec 8, 2014 | Digital Marketing Blog, Healthcare
With over 70 percent of Americans carrying smartphones with them everywhere they go and more Americans accessing the Internet via mobile than personal computers, companies must have a mobile strategy and technology platform partners to execute the strategy. This shift...
by Mobile Marketer | Dec 8, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Everyone is talking about “content marketing” — that amalgam of articles, videos, native ads, and other nouveau marketing designed to more effectively engage consumers — but are marketers walking the walk, or just talking the talk? Because...
by Mobile Marketer | Dec 4, 2014 | Digital Marketing Blog, Social Media
Social media means many things to many people, but one thing it doesn’t suggest is a happy customer service experience. Only 5 percent of respondents said they wanted to use social networks for even simple inquiries and even fewer (3 percent) thought it would...
by Mobile Marketer | Dec 3, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
What SEO was yesterday is not what it is today. And it certainly isn’t what it will be tomorrow. The evolution of search engine optimization continues with each passing year, presenting new opportunities and challenges in the process. With SEO, change is...
