by Mobile Marketer | Nov 26, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing, Social Media
What day will be the busiest holiday shopping day of the year in 2014? Put a big red circle around Monday, December 1 – aka “Cyber Monday” — per online retail giant Amazon. On this day, expect retailers to broadcast discounts and promotions in...
by Mobile Marketer | Nov 25, 2014 | Digital Marketing Blog, Social Media
They come and they go, those markers of social acceptance. For a time, retailers delighted in click-throughs. Then they eagerly drooled over engagement data. But this holiday season, retailers seek one thing and one thing only: sales. “Last holiday season,...
by Mobile Marketer | Nov 24, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing
Moms are busy people. That’s why smartphones have been helpful to mothers who now “keep track of their loved ones’ schedules, photos, memories, health info, and more on their handheld devices.” But they don’t have time to waste....
by Mobile Marketer | Nov 20, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Social Media
In case you haven’t noticed, the holiday shopping season is here (a week before Black Friday, no less). In fact, some say it’s been since September. That’s when countless retailers started stocking the candy canes, Santa-saturated wrapping paper, and...
by Mobile Marketer | Nov 19, 2014 | Digital Marketing Blog, Mobile Marketing
Americans still seem addicted to the flat screen TVs that often eat the better part of the family room. But in China, consumers are moving faster to become what the industry calls “cord cutters” — ditching televisions to watch video and film via...
by Mobile Marketer | Nov 18, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing
The Canadian Technology Accelerator just hosted a panel on #Trends2015 that featured, not surprisingly, information on some of the biggest global digital marketing and advertising trends to look out for in the coming year. Frankly, most of them have already been in...
by Mobile Marketer | Nov 17, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
According to a new installment of the BIA/Kelsey Local Commerce Monitor study, a majority (60.6 percent) of higher-spending small and medium-sized businesses rate search engine advertising and marketing (SEM, SEO, and pay-per-click) as an “extremely high”...
by Mobile Marketer | Nov 13, 2014 | Digital Marketing Blog, Mobile Technology
If you’re one of the many mobile marketers in the U.S., there’s good news regarding the Hispanic demographic. Analysis of the 52 percent who are comfortable making mobile purchases shows that U.S. Hispanic consumers are likelier than their non-Hispanic...
