by mobilestorm | May 21, 2007 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
We’ve all seen them. Email messages that seem to have no correlation to our interests or demographic background. This shotgun approach to email and other forms of digital marketing is perhaps the most wasteful thing that a marketer can do. When you send a...
by Mobile Marketer | May 21, 2007 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing
This time we’re going to talk about placing on-page tags on your newsletter. This is the next phase after you’ve done the meta-tag work that we went over last time. I’ll cover each type of on-page tag in detail below: H Tag for Your Newsletter: The H...
by Jared Reitzin | May 15, 2007 | Digital Marketing Blog, Email Marketing News, Multi-Channel Marketing
Channel marketing is vital to any business looking to extend its reach but can mean a lot of different things depending upon how it’s being used. In the digital marketing industry, a channel is a form of communication such as email, sms, voice, fax, rss etc.....
by Mobile Marketer | May 7, 2007 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing
For this week’s blog we’re going to focus on using meta-tags when optimizing your newsletter page for search engines. What are the meta-tags? Meta-tags are the tags in your newsletter page’s code that are not seen by your visitors and are there for...
by mobilestorm | Apr 30, 2007 | Press
Company paves the way for Digital Marketing with New Features, Clients and Communication Tools LOS ANGELES, CA, April 30, 2007 – mobileStorm Inc., a leading provider of digital marketing products and services, today announced that the company continued to...
by Jared Reitzin | Apr 26, 2007 | Digital Marketing Blog, Email Marketing News, Mobile Marketing, Multi-Channel Marketing
Digital marketing is a term that has been around for quite awhile but hasn’t been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow of a definition. What about email, RSS,...
by mobilestorm | Apr 24, 2007 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing
The recent tragic events on the Virginia Tech campus showed both how far we’ve come in terms of using technology to disseminate information to a large group of people quickly, and how far we still need to go. While it’s admirable that Virginia Tech used...
by Jared Reitzin | Apr 18, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips
Branding is the key to a successful business. All great marketers know how to brand themselves. When you see the Golden Arches you know it’s McDonalds; when you see red and a cursive letter C, you know its coke. These companies are masters of branding. Why?...
