by Steve Yeck | Nov 2, 2007 | News
Marketers can’t afford to target every fish in the sea. With better aim and finely honed tools, they can take more time to invest in their customer relationships to create highly compatible lists. by Jessica Tsai From CRM Magazine November 2007 Without...
by Steve Yeck | Nov 1, 2007 | Press
MobileStorm receives funding from eonBusiness By Lauren Bell, October 31st, 2007 MobileStorm has received its first round of funding from venture capital firm eonBusiness. EonBusiness, the sole investor in mobileStorm\’s Series A, is known for backing...
by Steve Yeck | Nov 1, 2007 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
While the title of this may look like a techie article, if you are a marketer sending SMS messages it is important to understand the two methods used to drive this technology, SMPP and SMTP. Both SMTP and SMPP are protocols for sending messages. SMTP stands for...
by Steve Yeck | Oct 31, 2007 | News
Mobile Marketing Agency MobileStorm Lands Series A By Tomio Geron 10/31/2007 Mobile marketing agency mobileStorm has received a Series A round of funding from sole investor eonBusiness. The amount of financing was not released, but Centennial, Colo.-based eonBusiness...
by Steve Yeck | Oct 31, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
I\’ve spent 14 of the past 16 years working for the print media industry. So I can tell you that for the most part, newspaper companies and publishers tended to have conservative views as to how to best reach dwindling audiences. To put it more bluntly, they...
by Steve Yeck | Oct 30, 2007 | Digital Marketing Blog, Press
Denver, CO/Los Angeles, CA – eonBusiness (www.eonBusiness.com), a venture capital firm that specializes in funding early-stage innovative web-based businesses, and mobileStorm (www.mobileStorm.com), a leading provider of digital marketing products and...
by Steve Yeck | Oct 30, 2007 | Digital Marketing Blog, Email Marketing News
Dailymotion blogged video mobileStorm Announces Funding Video sent by mobilestorm mobileStorm CEO Jared Reitzin talks about recieving funding from venture firm eonBusiness October 30th 2007
by Steve Yeck | Oct 29, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Deliverability, Email Marketing Tips
Every major marketing channel has statistics that used to judge (rightly or wrongly) the success of a particular campaign. In some cases, like more traditional marketing channels such as television, print or radio, measuring the success of a campaign can be a real...
