by Steve Yeck | Jan 21, 2008 | Digital Marketing Blog, General
Dr. Martin Luther King is one of my heroes. Imagine for a second that you knew you could be assassinated if you continued to purse a cause that you knew was right and just. Could you continue to stand up for what you believe in? I think about this often, and I realize...
by Steve Yeck | Jan 18, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
In one of my previous blogs, I mentioned how old emails can eventually be turned into a \”spamtraps\” email addresses. To some this may be a foreign term, so I thought that this would be a good topic to discuss this week. So what exactly is a spamtrap?...
by Steve Yeck | Jan 17, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing
This is the first time in three years that I didn\’t attend the Macworld Expo as an \”esteemed\” (if you call being corralled and herded like cattle a symbol of esteem) member of the press. But that\’s given me a clearer perspective of...
by Steve Yeck | Jan 15, 2008 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing, Video Marketing
Part-2: Video Marketing Letting the world know about your video. There are thousands of video-sharing sites today that will only get larger over time. They are the simplest and the most effective method of promoting your video. It does take time to upload the file to...
by Steve Yeck | Jan 14, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing
In Part 1: Real Estate Mobile Marketing, we discussed how mobile marketing can be a tremendous asset for realtors/agencies in their listing strategy by taking advantage of the time-sensitive nature and accessibility of cell phones. Now, let’s talk about how mobile...
by Steve Yeck | Jan 14, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing
In Part 1: Real Estate Mobile Marketing, we discussed how mobile marketing can be a tremendous asset for realtors/agencies in their listing strategy by taking advantage of the time-sensitive nature and accessibility of cell phones. Now, let\’s talk about how...
by Steve Yeck | Jan 11, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
You may have seen in the news recently a case from the Federal Trade Commission, where they charged an online lead generation company, Adteractive with violations of the CAN-SPAM act because the company failed to disclose to consumers that their apparently...
by Steve Yeck | Jan 10, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
In the past week Americans have taken the first steps towards selecting the next U.S. president. During the Iowa Caucus and the New Hampshire Presidential Primary, citizens in those states traditionally select their favorite Democratic and Republican candidates,...
