Regular readers probably saw mobileStorm CEO Jared Reitzin’s video blog early this week, explaining our latest video services and endeavors.
Talk about great timing! Some brand-new reports prove that Internet video is ready to move from the bedrooms of wannabe filmmakers and into the boardrooms of companies that are serious about keeping their advertising fresh and relevant. We, of course, knew it all along.
The latest? Not content with just posting old episodes of Heroes, NBC has plans to create online-specific video for ”ad categories,” according to an interview ClickZ conducted with the TV network’s chief digital officer, George Kliavkoff. Ad-specific video was the primary reason for NBC’s investment in driverTV, which was announced Monday.
No doubt that the network heard some of the same figures we have, including:
- comScore Video Metrix’s report that in December 2007, online video views were 10 billion – with the average viewer ”consuming” 72 individual videos.
- BurstMedia’s finding that seven out of 10 U.S. adults watch online video.
We practice what we preach. To that end, we began our entrance into the video space by creating our own shorts first. Show how it’s done. We even started promoting our latest white paper, Digital Messaging Best Practices For Geniuses, with some lighthearted short videos before it was even released. These have been posted on popular video-sharing sites like YouTube as well as our own recently-launched sharing site. (Go there to check out the spots.)
We also just launched the ability for Stun! users to upload their mini-flicks on more than 15 sharing sites like MySpace and YouTube via yet another new message type, which we call Video Broadcasting. It’s great for SMBs (small-to-medium-sized businesses) who want to go toe-to-toe with marketing giants. Of course, we’ll be using the new Stun! feature ourselves to promote our own future video endeavors.
Though we’re not talking traditional TV, I urged you all to ”stay tuned” as you’ll see even more video products from mobileStorm. Maybe TV network – or at least basic cable – talent scouts will come knocking”¦.
Marketing Communications Manager, mobileStorm
”I’d rather you text me”