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Back to SEO Keywords

by Mobile Marketer | May 6, 2008 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing

I\’ve noticed in my SEO experience that while we constantly think of the more ways to create more quality content and gain more quality links, we still come back to keywords. Keywords are just that important for an SEO strategy, no matter which level you are on...

MMA Guidelines Help Marketers To Please Consumers

by Eydie Cubarrubia | May 5, 2008 | Digital Marketing Blog, Mobile Marketing

Marketers new to the digital space, particularly to mobile, can become overwhelmed by both laws and best practices. When in doubt, they should look at resources such as mobileStorm\’s own whitepapers and – more importantly in the case of marketing on cell...

In Pursuit of Conversion-Landing Page Design for Email Campaigns

by mobilestorm | May 2, 2008 | Digital Marketing Blog, Email Marketing Tips, General

Have you ever thrown a successful dinner party where you didn\’t prepare some appetizers and refreshments in advance? Imagine sending out an invite for a party and not having any ready for when your guests arrive. Instead you greet your guests at the door saying...

Newpaper’s Decision Good For All Marketers

by Eydie Cubarrubia | May 1, 2008 | Digital Marketing Blog, General, Multi-Channel Marketing

But what to wrap fish in now? A newspaper in Wisconsin has become online-only, getting rid of print early this week. As both a former journalist and a digital marketing evangelist, I\’m positive the decision serves not just newspaper readers, but the...

Outside The Inbox with Jared Reitzin: Episode 5

by Jared Reitzin | Apr 30, 2008 | Digital Marketing Blog, Outside The Inbox, Videos

This week, Outside The Inbox introduces a new segment called \”Boiling Point,\” in which mobileStorm CEO Jared Reitzin rants about issues or news events that negatively affect digital marketers. In this episode, Jared talks about the closed systems of...

Comcast/e360 Decision Points Out Divide Between Senders and ISPs

by mobilestorm | Apr 30, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Messaging Laws & Compliance

Earlier this month, Judge James B. Zagel became part of the email marketing industry\’s history with his ruling on the landmark e360 Prospect vs. Comcast case. In his decision, Zagel dismissed all of e360\’s claims outright, while keeping in play...

The Future of SEO

by Mobile Marketer | Apr 29, 2008 | Digital Marketing Blog, SEO, SEM, Online Marketing

The World Wide Web is a huge vast source of information that aims to get organized. All kinds of websites, directories, and portals are trying to solve this task, but ultimately it is best left to the search engines to do this. While we use the Web to talk to each...

The 411 On SMS Abbreviations: What Mrktrs Nd 2Know

by Eydie Cubarrubia | Apr 28, 2008 | Digital Marketing Blog, General, Mobile Marketing

Recently as I was buying a new pair of cross-trainers at a mall sporting goods shop, one of the cashiers started having problems with her register tape. She paused, then exclaimed: \”Oh. Em. Gee!\” Translation: OMG. Translation of that: Oh. My. God! And...
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