by Steve Yeck | Apr 22, 2008 | Digital Marketing Blog, Outside The Inbox, Videos
This week on Outside The Inbox Episode 4, Jared talks about SMS-guarded public restrooms in Finland, and imagines how less-than-expected revenues might hurt Google. [vimeo]http://www.vimeo.com/5963117[/vimeo]
by Steve Yeck | Apr 22, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing, Newsletter Marketing, SEO, SEM, Online Marketing
Effectiveness and Open-Rates: While email marketing is considered one of the most effective ways to communicate with leads and customers, social media can sometimes be just as if not more effective. I\’ve heard different stories from small-sized websites how...
by Steve Yeck | Apr 21, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
Game publishers do got game! There\’s been some naysaying recently regarding mobile advertising. Forrester Research said in a new report that despite mobile\’s promise, marketers have several challenges to overcome – such as the fact that only 7...
by Steve Yeck | Apr 18, 2008 | Advanced Digital Marketing, Digital Marketing Blog, General
If you ever watched the Jetsons, you may remember the machine that could make anything you wanted to eat. George, Jane, Judy or Elroy would walk up to the machine, say they wanted a sandwich, a beverage, or whatever their appetite desired at that moment- and it would...
by Steve Yeck | Apr 17, 2008 | Advanced Digital Marketing, Mobile Marketing, Mobile Technology, Multi-Channel Marketing
The slowing economy might curtail consumer spending. But reduced spending itself can be inhibited if digital marketers have anything to do with it. Target marketing company ICOM says its recent survey shows that U.S. shoppers are more likely to use coupons now that a...
by Steve Yeck | Apr 16, 2008 | Digital Marketing Blog, Outside The Inbox, Videos
This week on Episode 3 Jared talks about the Cuban people\’s new found freedom in the ability to purchase and use mobile phones, does a Ralph Nadar text message rap dissing presidential candidates Hillary, Barak and McCain, and discusses the phenomenally fast...
by Steve Yeck | Apr 16, 2008 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing, Video Marketing
In the past we\’ve talked about some more traditional ways on how to get traffic to your site. Today, let\’s discuss some of the new ways to do this that have started to crop up over the past couple of years: Non-Text Traffic: This means traffic from...
by Steve Yeck | Apr 14, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance
We\’re no closer to reconciling concerns about the use of online behavior data. Indeed, several things happened over the past week proving that marketers, controllers of Internet information, and consumers aren\’t likely to agree any time soon on the use...
