by Mobile Marketer | Oct 15, 2008 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing, Website Usability
This article kicks off a series of posts on website usability. While SEO is great to bring people to your site, WU (website usability) will make sure they enjoy their stay and don\’t leave right away. By focusing on WU, you will greatly increase conversions and...
by Eydie Cubarrubia | Oct 14, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology
Conservationists in Kenya are using SMS to save the lives of both pachyderms and humans, and its success could help usher in other services using SMS and location technology. According to an Associated Press report, a group called Save The Elephants has placed...
by Eydie Cubarrubia | Oct 13, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
After seeing the same corridors and faces for many hours and several days, the most devoted business conference attendee wants to escape a convention site for a few hours. But with a special SMS campaign, powered by mobileStorm, MGM Grand Hotel & Casino was able...
by Eydie Cubarrubia | Oct 10, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing News
If you haven’t heard, Google has a new feature to prevent people from sending late-night drunken emails. Good to know the Labs works hard on things whose value is mere publicity hype. Called Mail Goggles, though it’s actually meant to IMPEDE the...
by Eydie Cubarrubia | Oct 9, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing News, Messaging Laws & Compliance
The couple that spams together gets successfully sued together. This week a federal court ordered spam marketing husband-and-wife team Henry Perez and Suzanne Bartok to pay a small Internet service provider (ISP) more than $236 million for sending out some 23 million...
by Mobile Marketer | Oct 8, 2008 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing, Video Marketing
Universal search is here. Regular Internet users are enjoying it without even noticing that sometimes, along with the normal text results, they see links to news stories regarding their query; related images and videos; and even blog posts and books about what they...
by Eydie Cubarrubia | Oct 7, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips, Multi-Channel Marketing, SEO, SEM, Online Marketing
When I added a burgeoning rock band to my MySpace friends list recently, I got a pleasant surprise: A personal “thank you” that was a bit more than the usual “thanks for the add” that litters MySpaces. Though I already liked the group, this...
by mobilestorm | Oct 6, 2008 | Advanced Digital Marketing, Digital Marketing Blog, General, SEO, SEM, Online Marketing
Last week the Moscone Center West in San Francisco was full of marketers and business owners attending Online Market World 2008. Unlike major conferences such as Adtech and SES, Online Market World is smaller and only its second year. Still, there were a number of...
