by Steve Yeck | Jul 16, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Newsletter Marketing
Recently, I have been seeing a lot of email in which the sender uses lots of text and pictures to communicate the message. And when I say lots, I mean LOTS. I sometimes find myself having to scroll two and three pages to get to the end of the message. Nightclub and...
by Steve Yeck | Jul 16, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Newsletter Marketing
Recently, I have been seeing a lot of email in which the sender uses lots of text and pictures to communicate the message. And when I say lots, I mean LOTS. I sometimes find myself having to scroll two and three pages to get to the end of the message. Nightclub and...
by Steve Yeck | Jul 15, 2008 | Digital Marketing Blog, Outside The Inbox, Videos
This week on OTI the latest iPhone porn craze, and how Jared struggles with whether to make the Blackberry or iPhone the standard company phone. He also covers ICANN\’s new .asia domain, soon be released to the happiness of cyber squatters....
by Steve Yeck | Jul 15, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
The good news, as I\’ve written in past posts, is that new ways to devour video – online, via mobile phones, etc. – are rising in popularity among consumers. Even better news is that TV-viewing continues to rise along with it – making it...
by Steve Yeck | Jul 14, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Clients ask me all the time: What\’s better for their mobile strategy, using a shared short code or a dedicated short code? Each has its own set of pros and cons. In this post I will set the record straight. Shared Short Code PROS 1. Time to market: Sharing a...
by Steve Yeck | Jul 11, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, General
I was surfing the web the other day with a friend of mine who is a musician and not remotely involved in online marketing. Basically, my friend could be an everyday customer for any company out there (including mine). After landing on a secondary page we decided to go...
by Steve Yeck | Jul 10, 2008 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Furniture shoppers are responding brilliantly to messaging campaigns from the retail chain Broad River Furniture of Charlotte, N.C. and upstate South Carolina. And mobileStorm 4.0 gets part of the credit. Hey, we can\’t help but brag when ROI includes a whopping...
by Steve Yeck | Jul 9, 2008 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing
There is something in the realm of link building called \”link baiting,\” a process whereby links appear by themselves. You don\’t ask anyone to link to your webpage, you don\’t submit your site anywhere, but new inbound links appear every...
