by Eydie Cubarrubia | Jun 1, 2009 | Advanced Digital Marketing, Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Multi-Channel Marketing, Video Marketing
Last week, I explained that videos and email marketing messages go together like chocolate and peanut butter. Click-through rates for marketing emails increase two or three times with the inclusion of video! This is in part because increasingly larger numbers of...
by Eydie Cubarrubia | May 28, 2009 | Advanced Digital Marketing, Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Multi-Channel Marketing, Video Marketing
mobileStorm’s six messaging types for marketers are all conducive to our stance that multi-channel campaigns are best. We’ve also long suggested that marketers be multi-channel within a single message–for example, by including video in an email...
by Eydie Cubarrubia | Mar 16, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing, Video Marketing
Many have heard about Girl Scout Wild Freeborn. Her father tried to aid her lofty goal of selling 12,000 boxes of the organization’s famous cookies, by creating a YouTube ad and an online order form. The scheme was successful–until Girl Scouts of the USA...
by Mobile Marketer | Feb 24, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing, Video Marketing
Local traffic is always more targeted, and thus more likely to result in conversions. That is, consumers will more likely purchase what\’s being offered to them. Always remember that you have this great advantage over national (and thus non-locally-friendly)...
by Eydie Cubarrubia | Feb 4, 2009 | Digital Marketing Blog, Video Marketing
Recent news about online video probably has marketers confused. Distill the mix of positive and negative facts, however, and you’ll boil down the truth: Online video is still important for marketers who want to entice consumers. It’s true that in the short...
by Eydie Cubarrubia | Dec 10, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Video Marketing
The Washington Post had a cautionary tale about video marketingyesterday–and quoted none other than the marketing manager of TubeMogul, mobileStorm’s partner in video distribution. The news story was on President-elect Barack Obama’s video...
