by Mobile Marketer | Oct 22, 2008 | Digital Marketing Blog, SEO, SEM, Online Marketing, Website Usability
Last week I started our conversation on website usability. Now that you have answered the three important questions I talked about – and you know what your site\’s goal is, who your target audience is, and what your resources are – we can proceed....
by Eydie Cubarrubia | Oct 16, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, SEO, SEM, Online Marketing
Advertising Age this week ran a story talking about the major growth spurt that mobile search is set to experience. Nothing disagreeable about that premise, especially among mobile marketing experts. However, the story takes a very odd frame in that it only touches on...
by Mobile Marketer | Oct 15, 2008 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing, Website Usability
This article kicks off a series of posts on website usability. While SEO is great to bring people to your site, WU (website usability) will make sure they enjoy their stay and don\’t leave right away. By focusing on WU, you will greatly increase conversions and...
by Mobile Marketer | Oct 8, 2008 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing, Video Marketing
Universal search is here. Regular Internet users are enjoying it without even noticing that sometimes, along with the normal text results, they see links to news stories regarding their query; related images and videos; and even blog posts and books about what they...
by Eydie Cubarrubia | Oct 7, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips, Multi-Channel Marketing, SEO, SEM, Online Marketing
When I added a burgeoning rock band to my MySpace friends list recently, I got a pleasant surprise: A personal “thank you” that was a bit more than the usual “thanks for the add” that litters MySpaces. Though I already liked the group, this...
by mobilestorm | Oct 6, 2008 | Advanced Digital Marketing, Digital Marketing Blog, General, SEO, SEM, Online Marketing
Last week the Moscone Center West in San Francisco was full of marketers and business owners attending Online Market World 2008. Unlike major conferences such as Adtech and SES, Online Market World is smaller and only its second year. Still, there were a number of...
