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Mobile Marketers Must Get ‘Smart’ About Targeting Teens

by Mobile Marketer | Nov 1, 2013 | Digital Marketing Blog, Mobile Marketing, Smartphones, SMS

Mobile marketers are entering the golden age of mobile marketing when it comes to targeting and connecting to teenagers. Earlier this year when Piper Jaffray published its Taking Stock With Teens report, the hottest trends and purchasing preferences among U.S....

Facebook Earnings Underscore the Power of Mobile

by Mobile Marketer | Oct 31, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones

Facebook’s third quarter report broadcast nothing short of a miraculous increase in revenue for the social network that now boasts more than one billion members. And mobile is the major reason for the new fortunes being made by Facebook. All told, nearly 44 percent of...

Mobile Spend Growing Fastest in the United Kingdom

by Mobile Marketer | Oct 30, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology

According to new data from eMarketer, U.K. mobile ad spending is growing faster than many analysts had anticipated. In fact, spending will be just shy of $1.59 billion in 2013 if the latest estimates prove accurate. Between now and 2017, mobile advertising will drive...

Mobile Commerce Has Most to Gain from Facebook

by Mobile Marketer | Oct 29, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones

Despite being deemed a dunce in mobile less than two years ago, today Facebook has emerged as a mobile must for businesses with anything to sell or promote. And the advantages native to Facebook are not commonplace elsewhere. In fact, the likes of Twitter can’t...

SMS Used to Curb School Bullying

by Mobile Marketer | Oct 28, 2013 | Digital Marketing Blog, Mobile Technology, resources, SMS

Although the digital age has certainly played a role in the regrettable emergence and subsequent growth of cyberbullying, technology is now playing a role in combating the epidemic it has helped to create. According to published reports out of Boston, public schools...

Is Friday The Most Effective Day for Email Marketing?

by Mobile Marketer | Oct 24, 2013 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips

It’s the end of the week. You’re ready to disconnect from the always-connected work world you inhabit Monday through Friday. And the last thing you want to do is open more emails, right? Maybe not. According to new information about global daily email...
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