by Mobile Marketer | Feb 7, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing News
One of the biggest beneficiaries of Big Data is one that very few saw coming – email. Today, the information recorded about shopping habits and online consumer preferences is being used to shape branded email messages that have a much more potent impact on...
by Mobile Marketer | Feb 6, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
If you’re in the United Kingdom, there is an excellent possibility that the next person you spot using their smartphone to scan a QR code will be a man. According to the most recent data from comScore, among mobile phone users in Great Britain, 63% scanning QR codes...
by Mobile Marketer | Feb 5, 2014 | Digital Marketing Best Practices, Digital Marketing Blog
According to the preliminary findings of a new industry report, most digital ads just aren’t cutting it. And, as a result, they are being overlooked by the vast majority of connected Americans. The latest survey from Goo Technologies shows that more than 80% of...
by Mobile Marketer | Feb 4, 2014 | Digital Marketing Blog, Mobile Technology
New industry data from IDC indicates that the global smartphone market reached yet another milestone last year, having shipped one billion units in a single year for the first time. Confirmed January 28th in the most recent update to the International Data Corporation...
by Mobile Marketer | Feb 3, 2014 | Casino Marketing, Digital Marketing Blog, Email Marketing Tips, Messaging Laws & Compliance, resources
With the advent of mobile marketing, the casino industry has been dealt a winning hand. But for the casinos that fail to capitalize, they’ll be left to helplessly watch as their players are successfully courted by casinos that have already embraced mobile marketing....
by Mobile Marketer | Jan 30, 2014 | Digital Marketing Blog, Mobile Technology, resources
One of the most basic rules of marketing is that in order to target, reach and pull in your customers, you need to first know exactly who those customers are. The problem is that most marketing executives don’t know nearly as much about small to medium-sized...
