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Big Data a Big Boon to Email Marketing

Big Data a Big Boon to Email Marketing

by Mobile Marketer | Feb 7, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing News

One of the biggest beneficiaries of Big Data is one that very few saw coming – email. Today, the information recorded about shopping habits and online consumer preferences is being used to shape branded email messages that have a much more potent impact on...
QR Codes Most Popular Among Male Smartphone Users in the U.K.

QR Codes Most Popular Among Male Smartphone Users in the U.K.

by Mobile Marketer | Feb 6, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones

If you’re in the United Kingdom, there is an excellent possibility that the next person you spot using their smartphone to scan a QR code will be a man. According to the most recent data from comScore, among mobile phone users in Great Britain, 63% scanning QR codes...
Report: Most Digital Ads Aren’t Cutting It

Report: Most Digital Ads Aren’t Cutting It

by Mobile Marketer | Feb 5, 2014 | Digital Marketing Best Practices, Digital Marketing Blog

According to the preliminary findings of a new industry report, most digital ads just aren’t cutting it. And, as a result, they are being overlooked by the vast majority of connected Americans. The latest survey from Goo Technologies shows that more than 80% of...
IDC: Smartphone Shipments Reach Greatest Milestone to Date

IDC: Smartphone Shipments Reach Greatest Milestone to Date

by Mobile Marketer | Feb 4, 2014 | Digital Marketing Blog, Mobile Technology

New industry data from IDC indicates that the global smartphone market reached yet another milestone last year, having shipped one billion units in a single year for the first time. Confirmed January 28th in the most recent update to the International Data Corporation...

Register Now for Our Casino Mobile Marketing Webinar February 11th

by Mobile Marketer | Feb 3, 2014 | Casino Marketing, Digital Marketing Blog, Email Marketing Tips, Messaging Laws & Compliance, resources

With the advent of mobile marketing, the casino industry has been dealt a winning hand. But for the casinos that fail to capitalize, they’ll be left to helplessly watch as their players are successfully courted by casinos that have already embraced mobile marketing....
When Marketing to SMBs, More Segmentation and Relevance Are Needed

When Marketing to SMBs, More Segmentation and Relevance Are Needed

by Mobile Marketer | Jan 30, 2014 | Digital Marketing Blog, Mobile Technology, resources

One of the most basic rules of marketing is that in order to target, reach and pull in your customers, you need to first know exactly who those customers are. The problem is that most marketing executives don’t know nearly as much about small to medium-sized...
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