by Mobile Marketer | Nov 13, 2014 | Digital Marketing Blog, Mobile Technology
If you’re one of the many mobile marketers in the U.S., there’s good news regarding the Hispanic demographic. Analysis of the 52 percent who are comfortable making mobile purchases shows that U.S. Hispanic consumers are likelier than their non-Hispanic...
by Mobile Marketer | Nov 12, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, Smartphones
The consumer LBS market is accelerating at a pace that comes as a surprise to even the most optimistic of market analysts. With the adoption of GPS-enabled smartphones, posits research firm TechNavio, the Global Consumer LBS Market is now projected to grow at a CAGR...
by Mobile Marketer | Nov 11, 2014 | Digital Marketing Blog, Mobile Marketing
The great migration continues. Advertisers have been shifting more ad dollars to mobile and eschewing other formats. It’s an effort to drive customer engagement, reach consumers across platforms, build brand awareness, and drive retail or online sales, says a...
by Mobile Marketer | Nov 10, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing, Social Media
The difference in marketing today as opposed to 10 or 20 years ago is almost as big as the difference between life in the early 1900s and today. In other words, it’s huge. Digital marketing has forever and completely changed the way brands interact with consumers and,...
by Mobile Marketer | Nov 6, 2014 | Digital Marketing Blog, Video Marketing
As video becomes an increasingly important part of contemporary digital marketing, the desire for sage wisdom on how digital video marketing should be done has grown just as quickly. For that reason, the Interactive Advertising Bureau is launching what it calls the...
by Mobile Marketer | Nov 5, 2014 | Digital Marketing Blog
Notwithstanding the record spending on digital marketing logged this year by companies large and small across the global landscape, the numbers we’ve seen in 2014 will easily be topped in 2015. According to the findings of a new survey of marketing executives by...
