by Mobile Marketer | May 13, 2014 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, Multi-Channel Marketing, resources
In October 2013, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones. New provisions in the Telephone Consumer Protection Act (TCPA) introduced...
by Mobile Marketer | Apr 15, 2014 | Digital Marketing Blog, resources, SEO, SEM, Online Marketing, Social Media
It’s a question on the minds of many social media marketers and an issue countless more wrestle with as they plan their strategies and plans of attack. When is the best time to post on social media? Well, as luck would have it, some enterprising minds in the business...
by Mobile Marketer | Apr 7, 2014 | Digital Marketing Blog, Multi-Channel Marketing, resources, Social Media
It’s been said that image is everything. Nowhere is this more apparent than in the world of digital advertising and content marketing. In fact, you could have the most interesting and informative blog in your field, but without an equally captivating or...
by Mobile Marketer | Apr 1, 2014 | Digital Marketing Blog, Mobile Technology, resources, SEO, SEM, Online Marketing, Social Media
A common challenge for all marketers is recruiting and then retaining high quality digital talent, especially with the talent pool being relatively shallow according to a recent study entitled The State of Digital Marketing Talent, which sheds copious light on the...
by Mobile Marketer | Feb 14, 2014 | Digital Marketing Blog, resources
Brands of all shapes and sizes continue to publish a vast array of content. From blogs and infographics, to eBooks and whitepapers, there has never been so much content produced by so many companies and organizations at any one time. It is projected that more than 90%...
by Mobile Marketer | Feb 3, 2014 | Casino Marketing, Digital Marketing Blog, Email Marketing Tips, Messaging Laws & Compliance, resources
With the advent of mobile marketing, the casino industry has been dealt a winning hand. But for the casinos that fail to capitalize, they’ll be left to helplessly watch as their players are successfully courted by casinos that have already embraced mobile marketing....
