by mobilestorm | Feb 15, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
Short blog this time — it\’s been a crazy week. The majority of my time has been spent primarily on two areas: 1. Helping to set up our clients on our system – meaning setting up their email, DNS, and authentication settings. 2. Working with potential and...
by Mobile Marketer | Feb 12, 2008 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing
Today we are going to discuss how to identify and handle unfair branding of your company by competitors when it comes to Pay Per Click (PPC). If you search for your brand or product name, you might be surprised by finding PPC advertisers bidding on your keyword. Is...
by mobilestorm | Feb 11, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
During my career in email, I have worked for a number of companies – one in particular that made use of the practice of sending pre-scheduled or \”triggered\” marketing emails to their recipients. At the time, I didn\’t understand the logic or the...
by Mobile Marketer | Feb 5, 2008 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing
Today, I\’ll share the simplest but one of the most effective SEO tactics with you, which you can get started on right away. Follow your competitors. Understand how they got to the top pages of Google or Yahoo and simply follow their path. All you need to do is...
by mobilestorm | Feb 1, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
Recently I had a client come to me that wanted assistance with their deliverability. They are in the business of sending online greeting cards, and wanted to be able to \”spoof\” or change the \”from\” line in their emails to be the actual...
by Mobile Marketer | Jan 28, 2008 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing
Last week, we talked about finding and getting relevant links. Now let\’s discuss other ways to get links: More link building techniques: From Friends and Family: You have lots of personal connections, family, friends, colleagues, neighbors, etc. Most of them...
