by Mobile Marketer | Jan 10, 2014 | Digital Marketing Blog, Multi-Channel Marketing
The San Francisco Chronicle will now require all staff to undergo two months of intense training in digital and social media marketing. The innovative focus on social media and online marketing is sparking widespread conversion and consideration across the business...
by Mobile Marketer | Nov 21, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, Smartphones
It’s no secret that platform proliferation is rampant across the digital landscape, introducing valuable new opportunities for businesses and entrepreneurs to achieve, sustain, and even accelerate dramatic growth. But learning to market to the multi-platform...
by Eydie Cubarrubia | Jun 15, 2009 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
It’s taken a singing competition to underscore the importance of measurable ROI. Last month I pointed out how mobile marketing really boosted the success of American Idol (whose parent company, FremantleMedia, is a mobileStorm client), much more so than...
by Eydie Cubarrubia | Jun 1, 2009 | Advanced Digital Marketing, Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Multi-Channel Marketing, Video Marketing
Last week, I explained that videos and email marketing messages go together like chocolate and peanut butter. Click-through rates for marketing emails increase two or three times with the inclusion of video! This is in part because increasingly larger numbers of...
by Eydie Cubarrubia | May 28, 2009 | Advanced Digital Marketing, Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Multi-Channel Marketing, Video Marketing
mobileStorm’s six messaging types for marketers are all conducive to our stance that multi-channel campaigns are best. We’ve also long suggested that marketers be multi-channel within a single message–for example, by including video in an email...
by Eydie Cubarrubia | May 12, 2009 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Last week, the shooting death of Wesleyan University student Johanna Justin-Jinich shocked the small city of Middletown, Connecticut. Even though, according to what police have said, it sounds like she was the sole target of an alleged stalker, university authorities...
