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Blog Readership Skyrockets, Influences Consumer Purchases

by mobilestorm | Nov 5, 2008 | Digital Marketing Blog, General, Multi-Channel Marketing, SEO, SEM, Online Marketing

Following one of the biggest days in democracy, it seems like a good day to talk about another manifestation of democracy, via the Internet:  Blogs. The ability to blog is arguably one of the coolest, most valuable features the Internet has brought. Blogging itself...

Marketing Copy No Place For Identity Crisis

by Eydie Cubarrubia | Oct 30, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, Newsletter Marketing, SEO, SEM, Online Marketing

I’m a maaan, baby! At least, in my writing I am. The other day I came across an application called Gender Genie, which allegedy can suss out if a writer is male or female by studying a piece of writing . I tested several of my own samples, from this blog and...

MGM Grand Uses SMS To Leverage Conference Guests

by Eydie Cubarrubia | Oct 13, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing

After seeing the same corridors and faces for many  hours and several days, the most devoted business conference attendee wants to  escape a convention site for a few hours. But with a special SMS campaign, powered by mobileStorm, MGM Grand Hotel & Casino was able...

Marketers Will Have Them At Hello

by Eydie Cubarrubia | Oct 7, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips, Multi-Channel Marketing, SEO, SEM, Online Marketing

When I added a burgeoning rock band to my MySpace friends list recently, I got a pleasant surprise: A personal “thank you” that was a bit more than the usual “thanks for the add” that litters MySpaces. Though I already liked the group, this...

Coupon Month: No Better Time To Try Digital Vouchers

by Eydie Cubarrubia | Sep 23, 2008 | Digital Marketing Blog, General, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, SEO, SEM, Online Marketing

As of today, there’s less than a week left in September–which has been declared “National Coupon Month” by the Promotion Marketing Association’s Coupon Council. Add to that the Wall Street rollercoaster ride, and there’s no better...

“I’m a PC” Auto Emails Deliver, Of Course

by mobilestorm | Sep 22, 2008 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Multi-Channel Marketing

For those of you who tuned in for the NFL games this weekend, you may have noticed the “I’m a PC” commercials from Microsoft. I could state the obvious here regarding the attempted brand play, but come on–Microsoft is one of the top  three...
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