To Buy or to Build Mobile Health Apps – That is the Question

by Mobile Marketer | Jan 8, 2015 | Digital Marketing Blog, Healthcare, Mobile Technology

For some time, healthcare hospitals and providers have believed that instead of re-inventing a wheel, the “buy it” versus “build it” strategy with mobile apps worked best. But interestingly, the need for good mobile apps that satisfy the...

Mobile Native ‘No Longer a Buzzword’ As Advertising Industry Looks to Further Growth in 2015

by Mobile Marketer | Jan 6, 2015 | Digital Marketing Blog, Mobile Technology, Multi-Channel Marketing

The year that people “got mobile” was 2013 — and what a change 2014 brought, as marketers got wise to the amazing opportunities of mobile advertising. Not everything worked — but much worked well, indeed. According to a story on the past year...

What Drives Retail Sales? Mobile Looks to Be the Modern Catalyst in 2015

by Mobile Marketer | Jan 5, 2015 | Digital Marketing Blog, Mobile Technology, Smartphones

How are consumers shopping today? While retailers are struggling to provide a “unified shopping experience,” shoppers are handling things pretty well for themselves. “Consumers don’t think about online or offline—they’re shopping,” according to...

Which Smartphone Dominated Holiday Device Activations?

by Mobile Marketer | Dec 30, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones

Now several days removed from the end of the 2014 holiday shopping season, data is pouring in with regard to the mobile devices that dominated sales in the homestretch of the holiday shopping bonanza. But, alas, Flurry reported this week that Apple won the war for...

Crystal Ball Predictions: What Will Move the Mobile Media Marketplace in 2015?

by Mobile Marketer | Dec 29, 2014 | Digital Marketing Blog, Mobile Technology, SEO, SEM, Online Marketing

It’s that time of year again. Predictions are coming from every corner — and like all predictions, some will come true and others won’t. However, a recent report by Strategy Analytics’ Wireless Media Strategies (WMS) and Application Ecosystem...

Tablet Ownership Growing Faster than Smartphone Ownership in the U.S.

by Mobile Marketer | Dec 18, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones

Tablet ownership in the U.S. is surging at a pace even greater than that of smartphone ownership. In fact, tablets are growing at a faster rate than that of any other connected device, according to The NPD Group’s Connected Intelligence, Connected Home Report....