by Jared Reitzin | Jul 14, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Clients ask me all the time: What\’s better for their mobile strategy, using a shared short code or a dedicated short code? Each has its own set of pros and cons. In this post I will set the record straight. Shared Short Code PROS 1. Time to market: Sharing a...
by Eydie Cubarrubia | Jun 26, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology
When Google\’s Android platform – the technology behind so-called Google Phones – was announced late last fall, I immediately thought about the open-source implications affecting the mobile space overall. As I said in this post, because the...
by Eydie Cubarrubia | Jun 25, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology
During Macworld 2007, filmmaker Kevin Smith gave a well-attended speech in which he related Apple to his own screenwriting; apparently the Mac was the user-friendliest computer alternative to his trusty Smith-Corona. Mr. Smith also noted the big news of that day,...
by mobilestorm | Jun 23, 2008 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Mobile Technology
I\’m writing this from the sky as I fly over the Atlantic Ocean, on my way back from Heidelberg, Germany where I attended a MAAWG conference. I always enjoy going to MAAWG, not only because of the vast amount of socializing and networking that goes on, but also...
by mobilestorm | Jun 23, 2008 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Mobile Technology
I’m writing this from the sky as I fly over the Atlantic Ocean, on my way back from Heidelberg, Germany where I attended a MAAWG conference. I always enjoy going to MAAWG, not only because of the vast amount of socializing and networking that goes on, but also because...
by Eydie Cubarrubia | Jun 17, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
mobileStorm\’s new premium service, Coupon Management (launching Friday) couldn\’t have come at a better time. As national brands start using a national mobile ad platform, SMBs can use our service to compete with them. Last week there was much ado as...
