by Steve Yeck | Jun 17, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
mobileStorm\’s new premium service, Coupon Management (launching Friday) couldn\’t have come at a better time. As national brands start using a national mobile ad platform, SMBs can use our service to compete with them. Last week there was much ado as...
by Steve Yeck | Jun 13, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
All right, time for my take on the latest iPhone announcements. The big lesson: SMS and email will remain most important for those who want to reach iPhone-using consumers. At first glance, you might think, \”No, Web ads will reach iPhone users best.\” A...
by Steve Yeck | Jun 10, 2008 | Digital Marketing Blog, Mobile Marketing
It took several years, but SMS – \”text messaging\” to the layperson – has finally become mainstream here in the U.S. And with wide adoption among consumers have come an increasing number of mobile marketing campaigns. However, marketers...
by Steve Yeck | Jun 9, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, RSS Marketing, Video Marketing
The digital marketing world is one in constant flux, which is the nature of any industry that centers on technology. From Apple vs. PC to BluRay vs. HD DVD, standards for new technologies become the battlegrounds for many companies trying to have their chosen formats...
by Steve Yeck | May 22, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing
Last year Apple changed the smart phone industry forever with the release of its wildly popular iPhone device. While other similar devices had been on the market for years, the iPhone used Apple\’s unparalleled marketing prowess to quickly establish itself as a...
by Steve Yeck | May 15, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Law enforcement agencies should do everything they can to entice the average citizen\’s cooperation in fighting crime. In this respect, they\’re following the lead of savvy marketers – by using proactive SMS campaigns. A recent story from the San...
