by Eydie Cubarrubia | Jun 25, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology
During Macworld 2007, filmmaker Kevin Smith gave a well-attended speech in which he related Apple to his own screenwriting; apparently the Mac was the user-friendliest computer alternative to his trusty Smith-Corona. Mr. Smith also noted the big news of that day,...
by Eydie Cubarrubia | Jun 17, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
mobileStorm\’s new premium service, Coupon Management (launching Friday) couldn\’t have come at a better time. As national brands start using a national mobile ad platform, SMBs can use our service to compete with them. Last week there was much ado as...
by Eydie Cubarrubia | Jun 13, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
All right, time for my take on the latest iPhone announcements. The big lesson: SMS and email will remain most important for those who want to reach iPhone-using consumers. At first glance, you might think, \”No, Web ads will reach iPhone users best.\” A...
by Eydie Cubarrubia | Jun 10, 2008 | Digital Marketing Blog, Mobile Marketing
It took several years, but SMS – \”text messaging\” to the layperson – has finally become mainstream here in the U.S. And with wide adoption among consumers have come an increasing number of mobile marketing campaigns. However, marketers...
by mobilestorm | Jun 9, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, RSS Marketing, Video Marketing
The digital marketing world is one in constant flux, which is the nature of any industry that centers on technology. From Apple vs. PC to BluRay vs. HD DVD, standards for new technologies become the battlegrounds for many companies trying to have their chosen formats...
by mobilestorm | May 22, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing
Last year Apple changed the smart phone industry forever with the release of its wildly popular iPhone device. While other similar devices had been on the market for years, the iPhone used Apple\’s unparalleled marketing prowess to quickly establish itself as a...
