by Steve Yeck | Feb 17, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing
Google and IBM recently unveiled an initiative allowing the Google Health site to connect to and stream data from medical devices like heart rate monitors and blood-sugar meters–updating information into Google’s online records in real-time. The program is...
by Steve Yeck | Feb 12, 2009 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
I recently read a headline regarding how many people in Canada would rather \”hold their cell phone on Valentine\’s Day\” instead of a special person. Cell phones were the clear winner, at 56 percent! This solidifies the fact that the mobile holds a...
by Steve Yeck | Feb 11, 2009 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Today the news site Mobile Marketer interviewed mobileStorm sales director Elyse Rossler about Overstock.com using our platform for its beta SMS promotions campaign. It’s not just a boon for us, though. We’ve long believed that texting can boost sales for...
by Steve Yeck | Jan 29, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Mobile Marketing, Mobile Technology
As U.S. President Barack Obama was inaugurated this month, his promises for “change” echoed in media coverage nonstop. Mobile marketers, though, have actually seen President Obama usher in change for their industry. The former Illinois senator hit the...
by Steve Yeck | Jan 21, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing
It was pretty much the worst case scenario realized for retailers last month. Retail sales declined 2.7 percent in the all-important month of December, drawing to a close the worst holiday season since 1969. With consumer confidence still at record lows, how can a...
by Steve Yeck | Jan 18, 2009 | Advanced Digital Marketing, Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing
The Mobile Marketing Association has extensive plans to boost itself–and the mobile marketing space–for the coming year, with a new leader, a soon-to-be home base in New York, and work on creation of updated best practices for U.S. marketers. Mike Wehrs...
