by mobilestorm | Dec 10, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, Messaging Laws & Compliance, Mobile Marketing, Multi-Channel Marketing
2007 was a watershed year in digital marketing. From mobile marketing finally starting to see some traction to increasingly strict email regulations, there were no shortage of things for a digital marketer to keep busy. Here are my top 7 for 2007 (in no particular...
by mobilestorm | Dec 7, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
Our CEO, Jared Reitzin wrote a great article for DM News a few days ago about the importance of sender reputation and how it can affect successful email deliverability. Among the items discussed were suggestions around lowering complaint rates, list hygiene, branding...
by mobilestorm | Dec 3, 2007 | Advanced Digital Marketing, Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance
Recently, consumer advocacy groups have been clamoring for the establishment of a Do Not Track registry for online users, similar to the ones already implemented as Do Not Call and Do Not Fax lists. It would forbid marketers to use cookies and other similar behavior...
by mobilestorm | Nov 30, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
So here we are, the week after thanksgiving, and specifically one week post “Black Friday”. I don’t know about you, but I \”really\” enjoyed fighting the crowds so I could get the best deals. At one particular store, after I made my...
by mobilestorm | Nov 19, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Messaging Laws & Compliance
In the previous entries of this series we\’ve discussed why it\’s not simply enough to use open rates as the de-facto measure of an email campaign\’s success/failure. We also showed you how on a macro level to help your open rates via systematic...
by mobilestorm | Nov 16, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
When I got my first job in email almost 8 years ago, my boss had me write an article entitled: “A Case Against Double Opt-in”, which essentially described why double (or confirmed) opt-in was bad and why single opt-in was good. At the time, I was new to...
