We all know that reaching your audience with a relevant message and a targeted list is all you need to get results . . . Not! No one knows this better than the one person who knows more about dogs than dogs do. Cesar Millan learned the hard way, that email delivery is a skilled practice that… Read More

It’s taken a singing competition to underscore the importance of measurable ROI. Last month I pointed out how mobile marketing really boosted the success of American Idol (whose parent company, FremantleMedia, is a mobileStorm client), much more so than traditional marketing. Specifically, I pointed to the record numbers of voters–the majority of whom had texted-in–who participated in… Read More

Last week, I explained  that videos and email marketing messages go together like chocolate and peanut butter. Click-through rates for marketing emails increase two or three times with the inclusion of video! This is in part because increasingly larger numbers of consumers (we’re talking trillions!) want to spend time watching online video, and also because it’s becoming… Read More

mobileStorm’s six messaging types for marketers are all conducive to our stance that multi-channel campaigns are best. We’ve also long suggested that marketers be multi-channel within a single message–for example, by including video in an email marketing message, which engages the recipient and also makes the message viral. We’re so forward-thinking that it’s only been recently that… Read More

(The following was written by Patrick Knight, Director, Client Deliverability, and myself.) When you send out an email campaign, you need to know how many of your subscribers actually took the time to click on your message and open it. This measurement is called the “open rate.” The open rate compares the number of people who opened… Read More

(The following is an excerpt from the article “Email Conversion Rates: A Primer” by Director of Client Deliverability Patrick Knight, appearing in tomorrow’s edition of mobileStorm’s Outside The Inbox.) Conversion data should be analyzed to know the effectiveness of an email campaign. Your conversion analysis can tell you how many of your recipients actually did exactly what… Read More

Last week, the shooting death of Wesleyan University student Johanna Justin-Jinich shocked the small city of Middletown, Connecticut. Even though, according to what police have said, it sounds like she was the sole target of an alleged stalker, university authorities did the right thing: They sent text and email alerts to students, canceling events and keeping them… Read More

Last month, Bredin Business Information put out a study about the marketing goals of small to medium-sized businesses (SMBs). What’s particularly striking about the report, though, is how digital messaging can help these companies reach their goals. Here’s a look at some of the data offered in the study, and how digital message marketing–emails and text messages… Read More


Choose your Industry

Select your industry to view the many features and services we provide for organizations like yours: